Apple Now Selling $300 Developer Strap for Vision Pro
Through its Developer website, Apple is offering a $300 "Developer Strap" for the Vision Pro, which provides a USB-C connection between the headset and a Mac.
Apple says that the Developer Strap is helpful for "accelerating the development of graphics-intensive apps and games." It is designed to provide the same audio experience as the standard Right Audio Strap, so it can be used for both development and testing.
As noted by Daring Fireball's John Gruber, the Developer Strap is only available to developers who are logged in to a paid U.S. Apple Developer account.
Earlier today, we shared images of the Developer Strap in Apple's documentation. Apple will use the accessory for diagnostics in Apple retail locations.
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Top Rated Comments
It's a specialized tool with a most likely small demand (not just because of the cost), which means Apple has little incentive to charge less for it: https://forums.macrumors.com/threads/apple-vision-pros-developer-strap-and-diagnostics-mode-revealed-in-more-detail.2418210/
It's unlikely most developers would need it. The higher price also potentially puts up a barrier to people who might be tempted to buy it without understanding what it's for.
An edit for people thinking I'm supporting the price. I'm not. All I'm doing is offering one potential explanation out of many for why it might be priced the way it is. Besides, what if Apple was losing money on it at this price (Apple isn't)? Would it still be priced too high? Those are just hypothetical questions for people spouting off knee-jerk reactions that it’s priced too high without taking time to reflect.