Apple VP of Hardware Engineering for Home Devices Leaving Company After 25 Years

DJ Novotney, one of Apple's top hardware engineering architects, is leaving Apple for Rivian Automotive, Bloomberg reported over the weekend.

HomePod G4 Feature
Novotney has worked at Apple for 25 years and been highly influential in the development of the iPod and iPhone over multiple generations of the hardware. He also helped lead development of the iPad and bring the Apple Watch to market, according to the report's sources at Apple.

Novotney was also involved in "Project Titan," the company's stalled attempt to develop an autonomous electric vehicle. Most recently he was the senior executive in charge of developing future home devices, with a special focus on robotics and AI. Apple is said to have explored a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room.

Novotney will become senior VP of vehicle programs at Rivian, which makes electric SUVs and pickup trucks. The executive informed colleagues of his exit on Friday, according to the report.

"Great products are what we do best and I have been so very lucky along the way to be part of so many amazing teams that developed everything from iPod, iPhone, iPad, Watch and so many more," Novotney wrote in a memo to colleagues that was seen by Bloomberg. "Apple has been my life, but now is the time for me to move on and help bring to life a new set of products."

Several senior Apple executives are leaving or have left the company in recent years. Notable figures among them include Tang Tan, Apple's VP of product design for the iPhone and Apple Watch, who is joining Jony Ive's LoveFrom design firm next month, and hardware technologies leader Steve Hotelling, who left Apple last year.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...

Top Rated Comments

throAU Avatar
19 months ago

It begs the question of what's going on at Apple. A lot of executives have left the company over the past few years. The biggest shock to me was Johnny Ive, he was at Apple even when it was going down the pan after Steve Job was fired.
People leave.

Occasionally its because they want a change. Occasionally its more money.

And sometimes they had stagnated at the company they were at and not generating anything of relevance any more anyway, and there are new, younger, more energized employees following in their footsteps.

The fact that apple has retained as many long-term staff as they have is amazing.
Score: 25 Votes (Like | Disagree)
oldMacGenius Avatar
19 months ago
Apple, being on the top in terms of market influence and profitability, is in no hurry to shake things up by rapidly evolving the company’s product portfolio. This is not the Apple of the 1990s/2000s where innovation was a must, where Macs and other devices were evolving at a rapid pace and we were seemingly bombarded with new designs and innovations annually. This Apple is obsessed with incremental improvements and occasionally will slowly enter into a new category of devices… Apple Watches, Mac Minis, etc are all the same fundamental design for years, for example. At this pace, many people are ready to take a risk and explore new ways of using their skillsets in exciting new opportunities.

That being said, I would love to see a revamp of the iMac G4 design. It’s probably still my favorite Mac design of all time.
Score: 22 Votes (Like | Disagree)
throAU Avatar
19 months ago

It begs the question of what's going on at Apple. A lot of executives have left the company over the past few years. The biggest shock to me was Johnny Ive, he was at Apple even when it was going down the pan after Steve Job was fired.
I'd say without Steve present to tell him some of his ideas were "crap" (or at least, the end result of some of the designs) Jony's "design aesthetic above all else" got out of control and we ended up with some really crappy products.

Things like the macbook keyboard fiasco - replacing a perfectly good laptop keyboard with something that made Macbook purchasing a crap-shoot for half a decade!

Don't get me wrong - Ive is an industrial design legend, but the products STILL NEED TO WORK.

I can admire what he designed from an aesthetics standpoint, but i'm SO glad he has nothing to do with macbook design any more.
Score: 14 Votes (Like | Disagree)
DarthDon Avatar
19 months ago

I doubt that we will see an Apple Car under Tim Cook’s leadership.

?
Score: 14 Votes (Like | Disagree)
DarthDon Avatar
19 months ago
Apple switches to radical new iphone 16 design:

Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
19 months ago

I doubt that we will see an Apple Car under Tim Cook’s leadership.
Good. It's a nonsense idea.
Score: 10 Votes (Like | Disagree)