UK's EE TV Platform Launches With Customized Apple TV 4K

EE TV, a new broadband TV platform from EE, today launched as a BT TV replacement service in the UK, offering subscribers the option of an Apple TV 4K with customized remote control.

ee tv apple tv 4k
EE TV offers access to more than 70 Freeview channels, a Netflix subscription, as well as premium channels from Sky, Discovery, Eurosport, TNT Sports, and more.

To access the platform, subscribers can opt to receive one of three set-top boxes: A standard EE TV "mini" box, a "pro" EE TV box that includes a hard drive for recording live TV, or – in what EE is calling a "UK-first" – a bespoke ‌Apple TV‌ 4K set up for EE TV content consumption.

Made in partnership with Apple, the custom ‌Apple TV‌ 4K features a streamlined setup process and the EE TV app preinstalled, featuring live streaming and on-demand content, with quick access to live channels and third-party apps such as BBC iPlayer, as well as a unified search to find content across multiple platforms. The ‌Apple TV‌ also comes with a custom EE-branded remote including a special TV guide button and channel rockers.

The EE TV boxes offer a similar hub that combines live broadcast TV, access to UK catch-up and on demand apps, and the ability to buy and rent content, but they lack access to the other services that ‌Apple TV‌ typically provides. Those new to EE TV are also eligible to six months of Apple TV+ for free.

ee apple tv remote
All 24-month contracts come with live free-to-air channels and catchup. The platform also offers a range of additional services and premium channel packages, priced between £4.99 and £76, with customers able to flexibly add or remove packages from month to month. EE also offers subscribers a bonus EE TV Box Mini for "free multi-room TV." For more information, see the EE website.

(Thanks, Ross!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

u1725 Avatar
11 weeks ago

How can they have the app preinstalled? Is the AppleTV set up, before being sent to the buyer and what AppleID do they use? Does anyone know how this is done?
Guessing they made a deal with Apple to have the Apple TVs "tagged" into an Apple-internal sort of MDM profile that downloads the EE app automatically on setup at the customer's home. They wouldn't even have to open any of the boxes or touch the Apple TVs.
Score: 8 Votes (Like | Disagree)
Kazgarth Avatar
11 weeks ago
I don't like the way Apple going with per-installed apps from telecommunication companies.

The major distinction of Apple products is being free from junkware (eg. Android phones have carrier junk apps per-installed).
Score: 8 Votes (Like | Disagree)
Abdichoudxyz Avatar
11 weeks ago

Interesting but a shame the iPlayer app is total tripe on TV. Every time I load it it just says "Something went wrong", there's no 4K streaming, no subtitle support, no kids profile support… blargh.

The BBC view TV as proprietary and extra work to support, so have done the bare minimum. They had to be shamed into making an iPlayer app for TVOS in the first place, after a dev did their own version and posted a video on twitter showing it only took a few hours… ?
Eh? Works perfectly for me. Subtitles the lot...
Score: 7 Votes (Like | Disagree)
Jamie0003 Avatar
11 weeks ago
Something I’ve never understood, is why don’t we have an equivalent to freeview play on the Apple TV? I know you can stream live channels in the dedicated apps but there’s no option for a service like this, where you can flip between channels with a live tv guide and the like and I ain’t paying for EE TV.

I might pay for a tv license again if this was possible
Score: 6 Votes (Like | Disagree)
kirky29 Avatar
11 weeks ago

Zero links to a source...
Or a picture of the new remote!

https://ee.co.uk/tv/apple-tv-4k

Attachment Image
Score: 5 Votes (Like | Disagree)
deanylev Avatar
11 weeks ago

How can they have the app preinstalled? Is the AppleTV set up, before being sent to the buyer and what AppleID do they use? Does anyone know how this is done?
> Made in partnership with Apple
Score: 4 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....