Black Friday is now just four days away, and big discounts are in full swing across the Internet and in select retail location. In this article, we're focusing on Apple accessories like the AirTag, iPhone 15 cases, MagSafe chargers, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Starting with the AirTag 4-Pack, Amazon has the tracking accessory multi-pack for $79.99, down from $99.00. This is a solid second-best price on this device, and you can get a solo AirTag for $23.99, down from $29.00.
For MagSafe Chargers, we're tracking two great deals at Amazon and Woot. Amazon has the MagSafe Charger for $29.00, down from $39.00, which is just a couple dollars off from the all-time low price on the accessory.
At Woot, you can get the MagSafe Duo Charger for $79.99 in new condition, down from $129.00. This one is a new all-time low price for Black Friday 2023, and the steepest discount we've ever seen on this accessory from any retailer.
Lastly, Amazon has quite a few discounts on Apple's official MagSafe cases for the iPhone 15 and iPhone 15 Pro. You can find every case listed below by model, and many are seeing multiple colors hitting record low prices. There's also the MagSafe FineWoven Wallet with Find My support for $47.99, down from $59.00.
You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2023.
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Monday November 3, 2025 1:11 pm PST by Juli Clover
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
They can’t even give those FineWoven cases away…lol
I think they would struggle to pay people to take them. I'm really surprised they got through Apples testing... unless they just thought people would accept this.
Ive noticed this on a few of their accessories too... the white plastics scratch up like crazy (see AirPods charge cases etc).
There are much better plastic finishes they could use.
The best prices on Apple stuff, with the exception of their refurbished store... is almost always from other retailers.
Apple probably wants to try to preserve its image by avoiding too much "manufacturer discounting" which can cheapen a brand. They leave that to the retailers where discounts are more common/expected in general.
Apple have never discounted products in store... they give away vouchers and have student pricing... but nothing more.
Over the years they have but it's rare. For example, the original iPhone was discounted $200 less than three months after launch. Apple also routinely lowers retail prices of previous generation models which could be considered a discount but, again, traditional sales and discounts are still rare. Gift cards and/or limited time trade-in bonuses is the approach Apple typically takes for "shopping events" like Black Friday and Cyber Monday.
I don't think certain discounts 'cheapen' a brand. I think a decent thing they could do is temporally lower a devices price when an update is imminent. Although the device is fine, when a consumer buys a device at full price and the update is available the next day... that can hit customer loyalty more than cheapening the brand.
Other companies have discounts.. and Ive never thought that would cheapen their brand.
But I think butterfly keyboards and the like certainly 'damage' the brand, absolutely.
Too much discounting can often be viewed as "cheapening" a consumer goods brand especially when that brand is considered premium, luxury, upscale, etc.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
