Apple Pausing Advertising on X Following Latest Elon Musk Controversy

Apple is pausing all of its advertising on social network X, formerly known as Twitter, reports Axios. The decision comes following antisemitic remarks that Musk made on Wednesday.

X twitter logo
After advertisers fled from X after Musk's takeover of the social network, Apple continued to pay for ad spots, and has been one of the Twitter's largest ad partners. Back in March, Musk thanked Apple for its support, calling the company one of Twitter's "biggest advertisers."

Apple did temporarily pause ads on Twitter back in November 2022, which spurred Musk to lash out and ask if Apple hated "free speech." Musk also said that Apple had threatened to remove Twitter from the App Store, and said that he would "make an alternative phone" if the social network was ultimately pulled.

The dispute was resolved after Musk met with Cook at Apple Park later that year, after which Musk claimed that Apple had in fact never threatened to remove Twitter from the ‌App Store‌ and that it was a "misunderstanding." Musk ultimately called it a "good conversation," and after that point, Apple "fully resumed" advertising. Reports in 2022 suggested Apple was spending more than $100 million per year on Twitter ads.

With Musk's latest comments, and evidence that X is showing Apple ads alongside pro-Hitler content, it is unclear if Apple will be convinced to resume advertising again sometime in the future. Apple CEO Tim Cook in September said that Apple is "constantly" evaluating whether Apple should be buying ads on the social network.

Apple is not the only company pulling out of Twitter ads. IBM said this week that it is pulling ads, and the European Union also no longer plans to advertise on the social network. The White House earlier today condemned Musk's comments, and X employees told The New York Times that it has been fielding calls from other companies upset with Musk.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Popular Stories

iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....
apple wallet drivers license feature

Apple Said iPhone Driver's Licenses Will Expand to These 8 U.S. States

Monday February 12, 2024 7:51 am PST by
In 2021, Apple introduced a feature that lets residents of participating U.S. states add their driver's license or ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age. Unfortunately, states have been slow to adopt the feature since it was first announced in September 2021, with IDs in the Wallet app only available ...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...