Adobe Highlights New Generative AI Features for Photoshop and More

At its annual MAX conference, Adobe today provided insight into its plans for generative AI technology in Photoshop, Illustrator, and other popular design apps.

adobe generative fill photoshop
Adobe has iterated on Firefly, its AI image generation model, with the Firefly Image 2 Model. Improved Text to Image capabilities can be used on the Firefly web app, and a Generative Match option lets users generate content in user-specified styles. Photo Settings allows for photography-style image adjustments, and Prompt Guidance helps users refine their suggestions for better end results.

As for quality, Firefly Image renders better skin, hair, eyes, hands, and body structure, plus it offers better colors and improved dynamic range. The generative AI model is used for generative fill in Adobe Photoshop, allowing users to add, expand, and remove content with text prompts.

There's now a Firefly Vector Model, which Adobe says is the world's first generative AI model for creating vector graphics. Integrated into Adobe Illustrator, Firefly Vector Model can be used to create all manner of vector graphics, including logos, website designs, and product packaging.

According to Adobe, the Firefly Vector Model can create "human quality" vector and pattern outputs with a Text to Vector graphic feature. Generated graphics are organized into groups and fully editable, with options to match an artboard's existing style.

Adobe Express also has a new Firefly Design model for generating templates for social media posts and marketing assets. Firefly Design Model can generate templates in popular aspect ratios that are editable in Express.

More information about Adobe's new AI features can be found on the Adobe website.

Tag: Adobe

Top Rated Comments

BenGoren Avatar
8 weeks ago
This is at least as big a revolution in graphic arts as we saw with the dawn of desktop publishing.

In the ’70s, a graphic designer mostly used pen and ink and scissors and tape, with photographic techniques to create halftone images in the more sophisticated jobs. Unless you were a really super big company, you had zero creative involvement in preparing mass printed materials that required equipment more sophisticated than a typewriter and a mimeograph machine. Instead, you hired a company to do it for you, and explained what you wanted to their graphic designer.

Then, with the advent of the Mac and the LaserWriter, you could create camera-ready artwork yourself. Get your company’s logo digitized a single time, buy a computer and printer, and your secretary could suddenly be your graphic designer. (Granted, secretaries typically had zero training in graphic design and their work was usually correspondingly amateurish … but companies didn’t care.)

Now you don’t even need to learn the mechanics of Photoshop and Illustrator. And it’s not just simple black-and-white text-heavy graphic design … it’s full-color imaginative art at least good enough for pulp fiction covers of the ’70s.

Are the results as good as a really good human illustrator and designer? Mostly not — but, just as companies in the ’80s didn’t care that their secretaries weren’t the best graphic designers in the world, they’re not going to care that they can still get marginally better quality at the expense of the time and money to hire a dedicated professional.

And, just as even the best grandmasters can’t begin to understand the best computer chess players, it won’t be all that long before the computers are unquestionably better commercial artists than humans, no matter how you slice it.

… and it’s not just graphic arts, of course. Ultimately, all professionals will find their jobs similarly at risk.

I don’t know how this all ends, but it certainly doesn’t end with humans going to the office five days a week to earn a salary.

Score: 16 Votes (Like | Disagree)
anthony13 Avatar
8 weeks ago
Yea plus one for the nay sayers here. It’s cool and all but as someone who charges hourly for photoshop work and has already lost clients to AI this all is kinda a downer to me. It’s also very hollow and without soul but I know I sound old.
Score: 9 Votes (Like | Disagree)
trusso Avatar
8 weeks ago
For “generative AI” read “theft”.
Score: 6 Votes (Like | Disagree)
saudor Avatar
8 weeks ago

Yea plus one for the nay sayers here. It’s cool and all but as someone who charges hourly for photoshop work and has already lost clients to AI this all is kinda a downer to me. It’s also very hollow and without soul but I know I sound old.
Yeah there's no doubt jobs are going to get wiped because of A.I. Stuff like this has also happened in the past whenever new tech came out (letter pressing, etc). Going to have to adapt and combine different fields together before it gets too late. Also doesn't help that many execs just want it done and dont focus too much on quality
Score: 6 Votes (Like | Disagree)
Octavius8 Avatar
8 weeks ago
AI hands are always super creepy!!!!. Even in this low res example…
Score: 5 Votes (Like | Disagree)
Dan From Canada Avatar
8 weeks ago
How much more a month for this feature?
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...