Pricing on iPhone 15 Pro Models Technically Didn't Change
Ahead of the launch of the iPhone 15 Pro models, there were rumors that said both devices would see a price increase. It was speculated that the iPhone 15 Pro could start at $1,099 and the iPhone 15 Pro Max could start at $1,199, which, as it turns out, isn't quite right.
Apple did not change the price of the iPhone 15 Pro, and it is still priced starting at $999 for 128GB of storage.
The iPhone 15 Pro Max is priced starting at $1,199, but that's only because Apple has eliminated the 128GB storage tier for that device. It now starts at 256GB, and $1,199 is the same price Apple charged for the 256GB iPhone 14 Pro Max.
Apple is charging $1,399 for the 512GB iPhone 15 Pro Max and $1,599 for the 1TB iPhone 15 Pro Max, so the pricing is the same as the iPhone 14 Pro Max for all storage capacities.
The standard iPhone 15 and iPhone 15 Plus models have not changed in price. The iPhone 15 is priced starting at $799 and the iPhone 15 Plus is priced starting at $899.
Popular Stories
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports.
Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
