Smaller iPhone 15 Pro Will Continue to Start at $999, Says TrendForce

While rumors have been circulating about a $100 price increase for both iPhone 15 Pro models, Taiwanese research firm TrendForce today predicted that the smaller iPhone 15 Pro will start at $999 in the U.S., just like the iPhone 14 Pro.

iPhone 15 Blue Three Quarters Perspective Feature 2
TrendForce believes that only the iPhone 15 Pro Max will cost extra. The research firm predicted that the device will start at $1,199 in the U.S., which would be a $100 price increase compared to the iPhone 14 Pro Max. The device is expected to exclusively feature a periscope lens that enables up to 6x optical zoom, double the current limit.

Despite predicting a price increase for the Pro Max model this year, TrendForce expects that the device will continue to start with 128GB of storage, rather than 256GB as previously rumored. On the other hand, the research firm expects both iPhone 15 Pro models to be equipped with 8GB of RAM, up from 6GB in the iPhone 14 Pro models.

Time will soon tell if TrendForce is accurate with its latest predictions, as Apple will unveil the iPhone 15 series at its event on Tuesday, September 12 at 10 a.m. Pacific Time. Stay tuned for in-depth coverage of Apple's announcements next week.

Popular Stories

iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iPhone 17 Colors

iPhone 18 Rumored to Feature 50% More RAM

Saturday October 25, 2025 2:57 am PDT by
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell. With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing. The iPhone 17 is the only new...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
28 months ago
In 2023 - No iPhone should start with 128GB of physical storage. They should all start with 256GB minimum.
Score: 31 Votes (Like | Disagree)
teh_hunterer Avatar
28 months ago

Why are they making the 15 Pro smaller? Lame unless there is a price decrease.
Can't tell if joking, but I think the article just means the regular Pro instead of the Pro Max. ie, smaller than the Pro Max.
Score: 9 Votes (Like | Disagree)
Mr. Dee Avatar
28 months ago
This is exactly what I have been predicting, its the Pro Max thats actually getting the price increase. If the standard Pro gets periscope next year, then it will likely go up in price.
Score: 9 Votes (Like | Disagree)
Nozuka Avatar
28 months ago
Only using 72GB of 128GB without ever cleaning up… more space is nice, but wasted on many people. Apple surely has statistics about it
Score: 8 Votes (Like | Disagree)
tekfranz Avatar
28 months ago
Hoping the price increase comes with 512gb standard memory.
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
28 months ago

I'm all for more storage given the prices of this hardware, but I haven't been able to fill up much more than half of the 128 GB I have on my current iPhone. Is this a problem for everyone else?
It’s definitely a problem for me. Local iPhone storage is below. 302.1GB.



In addition, 1TB iPhone can no longer hold the iPhone Data solely. I really hope Apple increases the iCloud+ Storage cap. They need to offer it to 4GB at least. Hopefully, next week, we get an announcement for that as well.



Attachment Image

Attachment Image
Score: 6 Votes (Like | Disagree)