Twitter Rebranded as 'X'

Twitter has rebranded as "X" worldwide, under the direction of owner Elon Musk. An "interim" logo featuring a white X on a black background has replaced the original blue bird logo on the platform, signaling the billionaire's intention to transform the social media network into an "everything app" similar to China's WeChat.

X twitter logo
Musk on Sunday changed his profile picture to the new logo and added to his bio "X.com," which redirects to a brief "X" splash screen on Twitter's homepage. In a tweet on Monday morning, Twitter CEO Linda Yaccarino said "X is here! Let's do this." Musk later shared an image of the new X branding projected onto the side of Twitter's headquarters in San Francisco.

Twitter's official legal entity name was registered as X Corp when the company was acquired in October 2022 by Musk, who has since been referring to it as "X" or "an accelerant to creating X," but the customer-facing avian branding had hitherto survived.

The social media platform has been called Twitter since its launch in March 2006, and its About page still says the blue bird logo is "our most recognizable asset" and "That's why we're so protective of it."

Regardless, Musk believes the replacement "should have been done a long time ago." His penchant for the letter X is evident elsewhere, for example in his SpaceX and X.Ai company names. X.com was also the name of the online bank Musk co-founded, before it merged with Confinity to eventually become PayPal.

According to Platformer's Zoe Schiffer, Musk sent an email last night to Twitter employees telling them the company would publicly become known as X, and that it was the last time he would email from a Twitter address.


In a Sunday tweet, Yaccarino suggested X would be powered by AI and offer users "unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities... X will connect us all in ways we're just beginning to imagine."

"Tweets" are to be replaced, according to Musk, and posts will be called "x's". As of writing, the service still appears as Twitter in the official app, but expect that to also change soon.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

RamGuy Avatar
26 months ago
I remember the time when so many on this forum asked for Timothy Cook to be sacked and for Elon Musk to be the one to replace him. Just goes to show how most of us have no clue how to run a company. Tim Cook might be bland and unexciting, but at least he isn't completely bonkers.
Score: 139 Votes (Like | Disagree)
FelixDerKater Avatar
26 months ago
Twitter without a bird is like Apple without an apple.
Score: 94 Votes (Like | Disagree)
spazzcat Avatar
26 months ago
Musk buying Twitter will be studied in business school for decades on how not to run a business.
Score: 89 Votes (Like | Disagree)
Will Co Avatar
26 months ago
Bonkers. Completely unnecessary. Trashing an established brand. Aiming for some nebulous "super" app that probably destroy privacy even more...
Score: 66 Votes (Like | Disagree)
mushy peas Avatar
26 months ago
Who cares at this point, right?

This is clearly just a desperate grab for some publicity and some relevance.
Score: 61 Votes (Like | Disagree)
5580463 Avatar
26 months ago
So unnecessary.
Score: 60 Votes (Like | Disagree)