Video: A First Look at visionOS for the Apple Vision Pro

Looks like something that absolutely nobody needs.

I long for the times when technology websites were filled with more passionate enthusiasts than skeptics, opinionated commentators, and silent observers. #nooffense

I can envision many professional use cases for the Apple Vision Pro and the concept of spatial computing.
A wedding photography studio could offer a new premium service with still photos, videos, and spatial photos and videos. A real estate company could use Vision Pro to provide immersive property tours with staging based on a potential buyer's preferred home decor style or corporate branding. A corporate events production company could use it to showcase different stage and lighting designs. Vision Pro has great potential in various industries.

I wonder, where have all the dreamers and visionaries disappeared to?

Looks like something that absolutely nobody needs.

There are many, many things in this world which people don't need but still enjoy having. You probably own several unnecessary things, or unnecessarily nicer versions of a necessary thing.

I guess this is one of those devices I will have to try for myself to "get it" because so far I am questioning the advantage we are supposed to get out of it like at the end of the day you are still just looking at an interface with the only difference being that it is now floating in the "real world" instead of a static screen in front of you. It is still a square box / window of a certain app at the end of the day?

Dead

Or so you think, he's become more powerful than you could ever imagine.

Looks like something that absolutely nobody needs.

I guess this is one of those devices I will have to try for myself to "get it" because so far I am questioning the advantage we are supposed to get out of it like at the end of the day you are still just looking at an interface with the only difference being that it is now floating in the "real world" instead of a static screen in front of you. It is still a square box / window of a certain app at the end of the day?

Pretty much. It's mostly just being advertised as a "giant" screen. The "immersion" factor seems to be pretty good, but we haven't really seen any actual AR/XR stuff yet.

Caveat: $3500 is not going to justify what I am going to say. I want to say this because neither of you mentioned price, and so neither will I. If we are talking about "getting it" in terms of anything related to price, we will probably all agree :)

However, price aside, and assuming they will come out with cheaper versions....I wouldn't downplay the "giant screen" aspect of this. Maybe at its core it's "just a big screen" but being able to have multiple very large screens in front of you is what most office people have been trying for and doing to the limited degree you can for the past couple decades. If people didn't want large monitors, they wouldn't be selling. But bigger than that, it's the canvas of a room, windows of any size, and the fact they "live" in your space that pretty much removes limitations on how we want our content to be displayed. This is not just a "large screen" but rather no longer having screens, just content. Placed where you want it, at the size you want it, where you want it, etc.... Let's take one example....so maybe you are a banker and instead of buying a physical product for stock ticking, you can get an AR app that you can customize exactly the way you want it and place it exactly wherever you want it in your office, at the exact size you want it. It can then interact and open browsers, send email, perform automations, etc... Things that are simply not possible today with physical products. Could you do that with multiple monitors placed around your room? Sure, but clunky wouldn't even begin to describe it. It truly is a brand new "spatial computing" (I hate they have to brand EVERYTHING) mindset with a ridiculous amount of potential!

In terms of AR/XR....yes and no. From the reviews of the product, the fact that EVERYTHING you see is on a digital screen, it is sort of the best case AR right now. We get the super high resolution of the screens and ability to have crisp text, ridiculously good placement of objects in the environment, but also no loss of being "present" in your space. Multiple people said that they moved around the pretend room almost forgetting they had a headset on. If you have used any other headset you know the lag prevents this same carelessness unless you want to bang into things. This is going to be the best way to experience AR until we can get the resolution and tracking technology to work with transparent materials.

From a VR perspective, yeah not a lot there. The 3D videos and some of the "cool demos" were more highlight what may come in the future. But honestly they are smart by focusing on the AR with "VR Light" as the starting point. I have not really been looking forward to this product, but after the Keynote and hearing from people who have tried, I see the path they are going and I am more than excited. I do believe that their approach will mainstream AR and the use cases will explode and we will end up in 5 years not even remembering when this product seemed to not have a purpose.