Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.
Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.
Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.
Thursday March 20, 2025 12:01 am PDT by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Thursday March 20, 2025 2:04 pm PDT by Joe Rossignol
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
Wednesday March 19, 2025 6:55 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
Thursday March 20, 2025 6:52 am PDT by Joe Rossignol
Is Apple experiencing a "Vista-like drift into systemically poor execution?"
That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
Thursday March 20, 2025 5:27 am PDT by Tim Hardwick
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar.
Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Thursday March 20, 2025 2:30 pm PDT by Joe Rossignol
Following the introduction of the iPhone 16e, new iPads and Macs, and some new accessories over the past month, what will Apple's next product announcement be? Based on rumors, a second-generation AirTag item tracker is likely next up.
Last year, Bloomberg's Mark Gurman reported that a new AirTag would be released around the middle of 2025. More recently, a leaker known as Kosutami claimed...
Tuesday March 18, 2025 9:13 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Wednesday March 19, 2025 5:29 am PDT by Tim Hardwick
Serial leaker Sonny Dickson today shared an image of what he claims is a first look at a third-party case for Apple's iPhone 17 Air. "If you didn’t know an Air was coming, you'd swear it was a Google Pixel case," he said.
Case manufacturers often obtain design specifications of upcoming iPhone models before their release by collaborating with Apple through official partnerships or...
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
The whole App Store became a untrustworthy Ad to be honest. I mostly use it to search for an app that I may randomly have heard of elsewhere. I don’t even trust their „Editors Choice“ label anymore. Seems like a badge you can just buy and app ratings? Forget it! So many apps have actually 1 star FEEDBACK when you filter by recent yet the over all score is close to 5? Shenanigans going on there by those devs as well
