Apple Publishes First-Ever App Store Transparency Report

Apple today published an inaugural App Store Transparency Report, something that the company agreed to provide to developers as part of a 2021 lawsuit settlement. Under the terms of the settlement, Apple promised to provide developers with meaningful statistics about the app review process, including the number of apps that were rejected, the number of customer and developer accounts deactivated, the number of apps removed from the ‌App Store‌, data regarding search queries and results, and more.

iOS App Store General Feature Sqaure Complement
All of the information that developers requested is in the 2022 ‌App Store‌ Transparency Report and the supplemental data that accompanies it, with the report available for download from Apple's legal site.

In 2022, there were 1,783,232 apps on the ‌App Store‌, with 6,101,913 total app submissions received and 1,679,694 apps rejected for various reasons like safety, performance, design, and legal. Apple provides numbers on the specific ‌App Store‌ guidelines that were violated by rejected apps, with the highest number of single rule rejections (149,378) due to violations of the Design 4.0 rule and the DPLA 3.2 Fraud rule (32,009).

A total of 253,466 app submissions were approved after rejection when developers worked with Apple to resolve issues, and 186,195 apps were removed from the ‌App Store‌ for breaking the ‌App Store‌ rules. The majority of apps removed from the ‌App Store‌ were games, followed by Utilities, Business, and Education.

Apple outlines the total number of apps removed from the ‌App Store‌ due to government takedowns, and China is at the top of the list. The Chinese government asked Apple to remove 1,435 apps, but 1,276 of those apps were games that were removed for not having the GRN license that China requires.

Apple removed 14 apps at the request of India's government, 10 apps for Pakistan, and seven apps for Russia. In other countries including Türkiye, Bulgaria, Cyprus, Hong Kong, Italy, Latvia, and Nigeria, fewer than two apps were removed at the government's request.

Developers appealed 18,412 app removals in total, and Apple restored just 616 apps. Apple says that apps that are appealed were typically pulled from the ‌App Store‌ for fraud or illegality, which is why the rejected appeal number is so high.

There are 36,974,015 registered developers, and in 2022, Apple terminated 428,487 developer accounts. According to Apple, developers are removed from the Apple Developer Program "for a number of reasons," but most commonly because of accounts that are connected with other terminated developer accounts. 3,338 developers appealed their ‌App Store‌ bans, and Apple reinstated just 159 accounts. Again, Apple says that this is because "most developer account terminations that are appealed are removed from the ‌App Store‌ due to fraud," so Apple rejects most of them.

282,036,628 customer accounts were terminated, but that number does incorporate all accounts created, even those made on the website by non-iPhone and iPad users. There were 656,739,889 average weekly visitors to the ‌App Store‌ and 747,873,877 average weekly app downloads. Customer accounts searched the ‌App Store‌ 373,211,396 times on average, and 1,399,741 apps appeared in the top 10 results of at least 1000 searches. Additional breakdowns can be found in Apple's supplemental data.

Apple plans to provide these ‌App Store‌ Transparency Reports to developers on an annual basis going forward.

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone 15 Pro Cameras

iPhone 17 Pro Max Will Be First Model to Feature Three 48MP Cameras

Thursday July 11, 2024 12:20 am PDT by
Next year's iPhone 17 Pro Max will feature an upgraded 48-megapixel Tetraprism camera for enhanced photo quality and zoom functionality, according to Apple analyst Ming-Chi Kuo. In his n-iphone-tetraprism-upgrade-ca62dd37e364">latest investor note published to Medium, Kuo said the key specification change would be a 1/2.6" 48MP CIS sensor, up from the 1/3.1" 12MP sensor expected to be used...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 3

Monday July 8, 2024 12:54 pm PDT by
With the third betas of iOS 18 and iPadOS 18 that Apple released today, there are additional tweaks to a number of features like Dark Mode icons, the Photos app, emoji in Messages, and more, with Apple appearing to be preparing for the launch of Apple Intelligence. Apple will continue updating iOS 18‌ over the course of the next couple of months, refining the beta prior to its launch....
iPhone 17 Plus Feature

iPhone 17 'Slim': Everything We Know So Far

Friday July 5, 2024 5:13 am PDT by
In 2025, Apple is expected to discontinue the iPhone "Plus" device in its iPhone 17 lineup to make way for an iPhone "Slim" – although it may not actually be called this when it debuts in the fall of next year. Even though the iPhone 16 series launch is still over two months away, when you consider that we learned about larger displays on the iPhone 16 Pro models way back in May 2023, rumors...
Beyond iPhone 13 Better Blue Face ID

iPhone 16 Models Rumored to Have Face ID-Related Design Changes

Tuesday July 9, 2024 9:15 am PDT by
iPhone 16 models coming later this year could have some Face ID-related "design changes," supply chain publication DigiTimes said this week. The original source of this information is British newspaper The Telegraph, which six weeks ago reported that Face ID component supplier Coherent was considering selling or repurposing a manufacturing facility in Newton Aycliffe, a small town in...
AirPods Pro Beta Firmware

Apple Releases New AirPods Pro 2 Beta Firmware With Support for iOS 18 Features

Tuesday July 9, 2024 11:46 am PDT by
Apple today released a second beta firmware for the AirPods Pro 2, including both the Lightning and USB-C versions. The updated firmware has a build number 7A5244b and it is available to developers at the current time. This is the second firmware update that Apple has released since announcing new AirPods Pro 2 features in June. There are several new features that are coming to the AirPods...
iPhone 16 Pro Front Update Blue

iPhone 16 Pro Rumored to Support 40W Fast Charging and 20W MagSafe

Wednesday July 10, 2024 3:57 am PDT by
Apple's forthcoming iPhone 16 Pro and iPhone 16 Pro Max will support 40W wired fast charging and 20W MagSafe charging, claims a rumor currently swirling around China. Right now, iPhone 15 and iPhone 15 Pro models are capable of up to 27W peak charging speeds with an appropriate USB-C power adapter, while official MagSafe chargers from Apple and authorized third parties can wirelessly charge...

Top Rated Comments

vegetassj4 Avatar
15 months ago
Store Transparency...well duhh....the've had that for a while.

****ducks****



Attachment Image
Score: 20 Votes (Like | Disagree)
no_idea Avatar
15 months ago

Why I never use the App store these days:

Wanted to install the MS Authenticator app. Did a search, first hit is "Authenticator," which is NOT the MS app, but uses a very similar icon and branding. Not realizing this, I installed it, launched, and next thing I know I'm being prompted to approve a criminally expensive subscription. Luckily, I realized my mistake.

**** you, Apple. Your app store is a mess. Clean it up.
You could have simply looked at who the publisher was.
Score: 19 Votes (Like | Disagree)
klasma Avatar
15 months ago
In other countries including Türkiye, Bulgaria, Cypress, Hong Kong, Italy, Latvia, and Nigeria, fewer than two apps were removed at the government's request.

So… exactly one app?
Score: 17 Votes (Like | Disagree)
Attirex Avatar
15 months ago
Why I never use the App store these days:

Wanted to install the MS Authenticator app. Did a search, first hit is "Authenticator," which is NOT the MS app, but uses a very similar icon and branding. Not realizing this, I installed it, launched, and next thing I know I'm being prompted to approve a criminally expensive subscription. Luckily, I realized my mistake.

**** you, Apple. Your app store is a mess. Clean it up.
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
It's great that Apple is being transparent about it at least.

When is Apple going to ban Facebook from the App Store tho?
Score: 13 Votes (Like | Disagree)
myusernamedoesnotmatter Avatar
15 months ago
I wonder how many of those Apps are pay-to-win match three candy crush ripoffs.
Score: 10 Votes (Like | Disagree)