Apple Reportedly Still Planning High-End and Low-End Versions of Second-Generation Headset in 2025
Apple's second-generation AR/VR headset will be offered in high-end and low-end versions and shipments are expected to be around ten times those of the first generation model, according to Apple industry analyst Ming-Chi Kuo.
Multiple rumors have indicated that Apple's first AR/VR headset coming later this year will be priced somewhere around $3,000 and will be positioned as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and the company has told suppliers that it expects sales of seven to 10 million units during the first year of availability.
The expensive price point is due to the high-end hardware that Apple is using, but the company reportedly wants to make a future version more affordable by using less pricey components such as lower-resolution lenses.
That could see Apple offer a two-tiered series of the second-generation device to appeal to a wider customer base, similar to the way it offers both standard and more premium Pro-branded iPhones each year.
The company's plans to release a cheaper version were first reported by The Information's Wayne Ma and Bloomberg's Mark Gurman earlier this year, but the assertion that it will be one of two second-generation models is a more specific claim attributed to Kuo.
According to one report, Apple's manufacturing partner Foxconn is already developing a cheaper second-generation version of the headset, but it is still believed to be in the early stages. Gurman has said the second-generation headset could arrive in 2024 or 2025, whereas Kuo's sources suggest to him that a 2025 release is more likely.
The first generation model of Apple's mixed reality headset is expected to be announced during Apple's WWDC opening keynote on Monday, June 5.
Popular Stories
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.
According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
Apple will be holding its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
Assuming that Apple sticks to its familiar pattern, the iPhone 17 series should be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time. The release date for the devices should be one week later, on Fr...
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved.
In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.
Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:
256GB — $1099...
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices.
Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac:
Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
