YouTube TV Price Goes Up to $73 Per Month

YouTube today announced that it is increasing the price of the YouTube TV service, with the cost set to go from $65 to $73 starting today. New members will need to pay $73/month for the streaming service starting now, while prices will increase for existing members on April 18.

youtube tv
According to YouTube, the price is increasing because "content costs have risen" and it needs to charge more to "bring you the best possible TV service."

With the price change, YouTube is also dropping the cost of the 4K content add-on. While it used to cost $19.99 per month, it is now $9.99 per month, so those who were subscribed to YouTube TV with the 4K add-on will actually see a small price decrease. YouTube TV with 4K will cost $83 instead of $85.

YouTube TV is a live TV service that has been around since 2017. When it first launched, YouTube TV was priced at $35, so costs have more than doubled over the last six years. YouTube TV allows up to six people in the same household to use the service, and it includes unlimited cloud DVR storage.

There are more than 100 channels available, with add-on subscriptions for premium networks like HBO Max and STARZ.

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...

Top Rated Comments

oofio2461 Avatar
35 months ago
Haha, this must be a joke, right?
Score: 61 Votes (Like | Disagree)
Brad7 Avatar
35 months ago
You guys pay for TV?
Score: 44 Votes (Like | Disagree)
contacos Avatar
35 months ago
Why would you pay so much for live tv if you can get any streaming service with the same content (movies, tv shows, documentaries, sports) for less? You could literally get Hulu, Disney+, HBO Max et al for far less AND you can watch everything when u want! Without commercial breaks every 2 minutes. I don’t get it

However, I have not watched live tv in years so maybe I am missing out on something great that justifies paying 70+ a month haha
Score: 36 Votes (Like | Disagree)
dantracht Avatar
35 months ago
Having tried most of them, I still say it’s worth the price and cheaper than regular cable. It’s the best of the bunch.
Score: 30 Votes (Like | Disagree)
Wags Avatar
35 months ago
Don’t think I can blame YTTV entirely for this one. The sports networks are the driver for much higher prices. Contracts they are doing and just expecting us to pay is ridiculous. Sports industry itself is a giant money grab right now. The average consumer who just wants to watch or go to these games in person are getting squeezed hard.
Score: 30 Votes (Like | Disagree)
BigMcGuire Avatar
35 months ago
They're having a blast with increasing prices recently. Youtube Premium, Google Workspaces, Youtube TV....
Score: 21 Votes (Like | Disagree)