Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation - MacRumors
Skip to Content

Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

by

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro.


Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her AirPods Pro, she is able to block out the loud noises surrounding her.

Priced at $249, the second-generation AirPods Pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the AirPods Pro case can now be charged with an Apple Watch charger.

Apple released the second-generation AirPods Pro in September 2022.

Related Roundup: AirPods Pro 3
Tag: Apple Ads
Buyer's Guide: AirPods Pro (Buy Now)
Related Forum: AirPods

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 25 comments
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Read Full Article • 46 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 79 comments

Top Rated Comments

F
farleysmaster
40 months ago
Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Score: 17 Votes (Like | Disagree)
JM Avatar
JM
40 months ago
They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.
Score: 10 Votes (Like | Disagree)
tonywalker23 Avatar
tonywalker23
40 months ago
Similar to the posts above… the ads make me want to wear trendy clothes, not work, and walk around towns and vacation everywhere, travel the world, write a consecutive 5,000 days in DayOne, while listening to every song Apple Music has...

instead, they should make an ad with a middle age man in blue jeans, too tired to even get off the couch, and the living rooms is covered with clothes and toys everywhere, who turns on a March Madness game and gets a good 2 and 1/2 minutes of peace and quiet.

THAT ad would sell billions :)

Edit: like 30 seconds after posting this my first gen AirPods Pro connected to my MacBook automatically… while still in their case causing my podcast I was listening to to go silent. So, the ad should also have the same father above marvel that his first AirPods got ANC crippled with a firmware update and connect to random items at random times for no good reason… and then he gets off the couch and goes to buy the updated ones.
Score: 8 Votes (Like | Disagree)
M
marklavender
40 months ago
Just a big shame you can't buy a USB-C case yet!
Score: 7 Votes (Like | Disagree)
jazz1 Avatar
jazz1
40 months ago
As much as I love my AirPods Pro 2, I'm not sure I'd cross city streets with the ANC on. Drivers today don't care much for pedestrian or bike riders safety.
Score: 6 Votes (Like | Disagree)
Zachari Avatar
Zachari
40 months ago

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Ah, a person of taste.
Score: 4 Votes (Like | Disagree)
Read All Comments