Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro.


Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her AirPods Pro, she is able to block out the loud noises surrounding her.

Priced at $249, the second-generation AirPods Pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the AirPods Pro case can now be charged with an Apple Watch charger.

Apple released the second-generation AirPods Pro in September 2022.

Related Roundup: AirPods Pro 3
Buyer's Guide: AirPods Pro (Buy Now)
Related Forum: AirPods

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

farleysmaster Avatar
35 months ago
Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Score: 17 Votes (Like | Disagree)
JM Avatar
35 months ago
They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.
Score: 10 Votes (Like | Disagree)
tonywalker23 Avatar
35 months ago
Similar to the posts above… the ads make me want to wear trendy clothes, not work, and walk around towns and vacation everywhere, travel the world, write a consecutive 5,000 days in DayOne, while listening to every song Apple Music has...

instead, they should make an ad with a middle age man in blue jeans, too tired to even get off the couch, and the living rooms is covered with clothes and toys everywhere, who turns on a March Madness game and gets a good 2 and 1/2 minutes of peace and quiet.

THAT ad would sell billions :)

Edit: like 30 seconds after posting this my first gen AirPods Pro connected to my MacBook automatically… while still in their case causing my podcast I was listening to to go silent. So, the ad should also have the same father above marvel that his first AirPods got ANC crippled with a firmware update and connect to random items at random times for no good reason… and then he gets off the couch and goes to buy the updated ones.
Score: 8 Votes (Like | Disagree)
marklavender Avatar
35 months ago
Just a big shame you can't buy a USB-C case yet!
Score: 7 Votes (Like | Disagree)
jazz1 Avatar
35 months ago
As much as I love my AirPods Pro 2, I'm not sure I'd cross city streets with the ANC on. Drivers today don't care much for pedestrian or bike riders safety.
Score: 6 Votes (Like | Disagree)
Zachari Avatar
35 months ago

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Ah, a person of taste.
Score: 4 Votes (Like | Disagree)