Sonos Era 300 and Era 100 Smart Speakers Revealed in Marketing Images

Popular speaker company Sonos is preparing to launch new high-end "Era" smart speakers to compete with Apple's HomePod range, and The Verge has obtained marketing images of the products as well as some rough pricing information ahead of their release next month.

sonos era300white
The Era 300, shown in the picture above, will be the new Sonos flagship speaker, designed to highlight music in spatial audio. Other features will include USB-C line-in, Wi-Fi 6 support, Bluetooth playback, and AirPlay 2 support. The Verge's Chris Welch says the Era 300 is expected to be priced "in the ballpark of $450."

The size of the Era 300 is said to fall in between the Sonos One and Sonos Five, and includes a total of six drivers that direct sound forward, left, right, and up. A stereo pair of Era 300s, when used with either the Arc or second-generation Beam, will deliver rearward surround sound including upward-firing audio.

sonos era300atmos

Era 300 can be stereo paired as rear surrounds with the Sonos Arc and Beam (Gen 2)

Despite the Era 300 being designed for spatial audio, the Dolby Atmos songs in the Apple Music catalog are "unlikely to be supported at this time," according to Welch, which suggests that Apple and Sonos have yet to reach an agreement. "This could always change in the coming weeks or by the time the Era 300 hits shelves," he adds.

The Era 100, shown below, has a rounder shape and won't come with upward-firing drivers, as it's not geared for spatial audio like the other product. Welch calls the new speaker "an evolved Sonos One with (ideally) better performance," thanks to the addition of a second tweeter for true stereo sound and an enlarged mid-woofer for more bass.

era100white
Like the other new speaker, the Era 100 features Wi-Fi streaming, ‌AirPlay‌ 2, Bluetooth, and USB-C. The Era 100 is expected to cost around $250 and is likely to replace the Sonos One, which currently sells for $219.

Both speakers are expected to include Sonos Voice Control and Amazon Alexa voice assistants, but support for Google Assistant may be lacking. Welch says Sonos will separately sell a line-in adapter for USB-C audio and a "combo adapter" for plugging in over Ethernet, as there's no built-in jack on either speaker.

sonos era100black

Sonos Era 100 in stereo pair connected to turntable via line in

Sonos has reportedly set a late March release schedule for both speakers, which will be available in white and black colors, while the company is also said to be planning to launch a device in a brand new product category by the end of the year.

Tag: Sonos

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

MakeAppleAwesomeAgain Avatar
39 months ago
Wi-Fi 6? I thought Apple had just told us Wi-Fi 4 is great for ‘smart’ speakers because it allows them to target exactly what works best in the entire system. Crazy folks at Sonos for including Wi-Fi 6!
Score: 25 Votes (Like | Disagree)
User 6502 Avatar
39 months ago

Sorry Sonos we’re all in HomePod now.
No we aren’t.
Score: 23 Votes (Like | Disagree)
39 months ago
Era 300 look pretty stupid as rear surrounds on these stands...
Score: 15 Votes (Like | Disagree)
39 months ago

Bit annoyed that the Era 300 will be needed for Atmos surround functionality with the Arc. Pushes the cost of a 5.1.4 system through the roof!
Not sure what you mean. The Arc has Atmos support even alone. You can pair it with a One or Ikea speaker and it won't loose that function.
Score: 14 Votes (Like | Disagree)
H.E. Pennypacker Avatar
39 months ago
Say what you will about Sonos but there isn’t an easier system to set up, use, and the sounds is great. Just because it’s not an Apple product doesn't mean it sucks.
Score: 13 Votes (Like | Disagree)
39 months ago

Still think Sonos gear is massively overrated and overpriced, in the same way Bose is.

My parents got an LG sound bar (with bass unit and two satellite speakers, all wireless) for 1/3 of the cost of the Sonos equivalent offering. Excellent hardware quality and the sound is top-notch.
Can thier LG soundbar play with rear surrounds and a sub and also play the same audio that's playing in another room??

Didn't think so
Score: 7 Votes (Like | Disagree)