The World Surf League (WSL) today named the Apple Watch as its official wearable, with the device set to be used as official competitor equipment in a sports environment for the first time.
During the 2023 Championship Tour, WSL athletes will use the WSL Surfer app on the Apple Watch Series 8 and the Apple Watch Ultra to get updates while they're surfing in the competition. The app is designed to sync with the WSL Scoring System in real time, offering athletes important details on scores, wave priority, and time remaining in the heat.
Each competitor will receive an Apple Watch before each heat, with the watch to come preloaded with the WSL app. The app has been in testing with Championship Tour surfers during the prior two tours to make sure that it meets the needs of competitors. Apple's Director of Apple Watch Product Marketing Eric Jue said the company is "thrilled" the WSL is adopting the Apple Watch.
"We're thrilled the WSL is utilizing Apple Watch for the Championship Tour, making it simple and easy for surfers to quickly glance at their wrist for instant access to vital information," said Eric Jue, Apple's Director of Apple Watch Product Marketing. "This innovative solution leverages many of the advanced features of Apple Watch -- bright high-resolution display, durability, water resistance, cellular connectivity, and a powerful platform for organizations to build custom apps -- and the new WSL Surfer app will empower surfers competing at the highest level with the information they need while in the water."
The 2023 Championship Tour includes 10 events in seven countries, and is set to kick off in January with the Billabong Pro Pipeline. Tour events will be broadcast in the WSL app, on the WSL YouTube channel, and on the website. Apple TV+ surfing documentary "Make or Break," which covers the WSL Championship Tour, is set to return on February 17, 2023.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
The design sounds ok for surfing, as long as one stands up fast enough: "if you've been immobile for about a minute, it will make the call automatically."
I had Watch 7 stainless steel gold. My Ultra is much better.
Surfers are fit athletes. If the weight of an Ultra is a problem for a surfer then that's the least of his/her problems.
It’s not the added weight, it’s something different on their body. Professional athletes are fine tuned, so much so that, the smallest difference in their equipment can really throw them off. I’m nowhere near their level, but if I’m wearing a different watch, or bracelet, or whatever when I play pickup games, it bothers me and is a distraction.
Surf's up for the Apple Watch! Product placement for Apple, and expanding the brand exposure to more people is a good thing for all Apple customers and shareholders.
