The World Surf League (WSL) today named the Apple Watch as its official wearable, with the device set to be used as official competitor equipment in a sports environment for the first time.
During the 2023 Championship Tour, WSL athletes will use the WSL Surfer app on the Apple Watch Series 8 and the Apple Watch Ultra to get updates while they're surfing in the competition. The app is designed to sync with the WSL Scoring System in real time, offering athletes important details on scores, wave priority, and time remaining in the heat.
Each competitor will receive an Apple Watch before each heat, with the watch to come preloaded with the WSL app. The app has been in testing with Championship Tour surfers during the prior two tours to make sure that it meets the needs of competitors. Apple's Director of Apple Watch Product Marketing Eric Jue said the company is "thrilled" the WSL is adopting the Apple Watch.
"We're thrilled the WSL is utilizing Apple Watch for the Championship Tour, making it simple and easy for surfers to quickly glance at their wrist for instant access to vital information," said Eric Jue, Apple's Director of Apple Watch Product Marketing. "This innovative solution leverages many of the advanced features of Apple Watch -- bright high-resolution display, durability, water resistance, cellular connectivity, and a powerful platform for organizations to build custom apps -- and the new WSL Surfer app will empower surfers competing at the highest level with the information they need while in the water."
The 2023 Championship Tour includes 10 events in seven countries, and is set to kick off in January with the Billabong Pro Pipeline. Tour events will be broadcast in the WSL app, on the WSL YouTube channel, and on the website. Apple TV+ surfing documentary "Make or Break," which covers the WSL Championship Tour, is set to return on February 17, 2023.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
The design sounds ok for surfing, as long as one stands up fast enough: "if you've been immobile for about a minute, it will make the call automatically."
I had Watch 7 stainless steel gold. My Ultra is much better.
Surfers are fit athletes. If the weight of an Ultra is a problem for a surfer then that's the least of his/her problems.
It’s not the added weight, it’s something different on their body. Professional athletes are fine tuned, so much so that, the smallest difference in their equipment can really throw them off. I’m nowhere near their level, but if I’m wearing a different watch, or bracelet, or whatever when I play pickup games, it bothers me and is a distraction.
Surf's up for the Apple Watch! Product placement for Apple, and expanding the brand exposure to more people is a good thing for all Apple customers and shareholders.