Apple Store in Greater Boston Area Struck by Vehicle, Several Casualties Reported

Apple Derby Street in the Boston suburb of Hingham, Massachusetts was struck by a vehicle on Monday morning, according to local ABC affiliate WCVB. The report claimed that multiple people were injured and said first responders and ambulances were on scene.

Apple Derby Street incident

Image Credit: WCVB

Shortly before 11 a.m. local time, a black SUV crashed through the store's glass facade at a high rate of speed and ended up at the back wall of the store, witnesses said. As of Monday afternoon, WCVB reported that one person has died and at least 19 people were taken by ambulance to area hospitals, with four of the victims in critical condition.

In a media briefing on Monday afternoon, local police and fire department officials said the driver of the vehicle is in police custody and there is an active criminal investigation, but they declined to provide further details at the time.

Update: Apple has issued the following statement to WCVB in response to the incident:

We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store. Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident. We are doing everything we can to support our team members and customers at this very difficult time.

Apple says the Derby Street store is closed until further notice.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

TMRJIJ Avatar
32 months ago

Self-driving Tesla?

Someone upset with the Genius bar "repair" estimate? ;)

Ban cars.

Apple: Crash detection is a hit. And just to prove it we drove an SUV into one of our stores!

I'll show myself out. Thanks

Actually that’s the new drive thru apple is testing.
People were hurt. Now is probably not the best time for jokes.
Score: 61 Votes (Like | Disagree)
ProfessionalFan Avatar
32 months ago
I can't believe how many people in here are making jokes about this. I hope you're children who don't know better because otherwise, well I have no words.

Wishing the best for all those involved.
Score: 40 Votes (Like | Disagree)
erikkfi Avatar
32 months ago
I’m glad so many are using this tragic situation as an opportunity to post an easy joke.
Score: 39 Votes (Like | Disagree)
MathersMahmood Avatar
32 months ago
Damn hope those injured recover and aren’t seriously wounded.
Score: 28 Votes (Like | Disagree)
syawin Avatar
32 months ago

Someone upset with the Genius bar "repair" estimate? ;)
Wow, really sensitive; I'm sure everyone affected by this tragedy appreciates your snarky comment.
Score: 27 Votes (Like | Disagree)
UltimateSyn Avatar
32 months ago
I was just in that plaza last night and in that Apple Store the other day. Hope everybody is ultimately okay.
Score: 24 Votes (Like | Disagree)