Skip to Content

Deals: Apple's New iPad Drops to Record Low Price of $399 ($50 Off)

Last week, B&H Photo introduced the first-ever discount on Apple's 10.9-inch iPad, and today the retailer has expanded this deal slightly with a new color. You can get the Blue and Silver 64GB Wi-Fi iPads for $399.00, down from $449.00.

new ipad snow holidayNote: MacRumors is an affiliate partner with B&H Photo. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This remains the lowest price we've ever seen for these brand-new iPads, which Apple just updated last month. The 10th generation iPad comes with the A14 Bionic chip, support for the Apple Pencil, and Touch ID.

As of writing, only B&H Photo has this record low sale on the new iPad. In terms of stock, B&H Photo says that the Blue color option is facing limited quantities, while the Silver model is readily available.

Other than the iPad, we're tracking the Best Early Black Friday Deals on Apple TV 4K, AirPods, and more in our dedicated article.

We're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2022.

Related Roundup: Apple Deals

Popular Stories

imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...

Top Rated Comments

KeepCalmPeople Avatar
43 months ago
If only Apple had priced them at $399 from the start...
Score: 18 Votes (Like | Disagree)
Rocko99991 Avatar
43 months ago
That new iPad is one hot turd.
Score: 12 Votes (Like | Disagree)
Gengar Avatar
43 months ago
Not really worth it. The mini is a better buy at $399 (which it is often priced at) — better processor and second generation Apple Pencil compatibility.
Score: 6 Votes (Like | Disagree)
DanteHicks79 Avatar
43 months ago
MacRumors, I love ya, but you really gotta stop using the term "record" when referring to the low price for a brand new device that has only been one price on the market so far and hasn't even been out for a month.

It's not a record low price. It's a lower price. "Record low price" would be the iPad selling for less retail than any other brand new retail iPad prior. #stoptheunnecessarysensationalism
Score: 6 Votes (Like | Disagree)
Fraserpatty Avatar
43 months ago

I couldn't agree more, as I am thinking of buying one for my mother for Christmas, her iPad Air (original) is near its lifetime... slow and better... about time I think, she had it since release day, and still impressed it lasted this long.

Although I am more inclined to buy her the new iPad Air.
I don’t know how old your mom is, but I am 72 and even though I absolutely adore the iPad mini it’s too small for me to comfortably see everything without zooming it. So, depending on your mother‘s age, I would recommend the iPad Air. Best wishes to you and your mom.
Score: 5 Votes (Like | Disagree)
thejadedmonkey Avatar
43 months ago
Is a $50 price drop this quickly after release precedented, or indicative of Apple really messing up on the price?
Score: 5 Votes (Like | Disagree)