Deals: Apple's New iPad Drops to Record Low Price of $399 ($50 Off)

Last week, B&H Photo introduced the first-ever discount on Apple's 10.9-inch iPad, and today the retailer has expanded this deal slightly with a new color. You can get the Blue and Silver 64GB Wi-Fi iPads for $399.00, down from $449.00.

new ipad snow holidayNote: MacRumors is an affiliate partner with B&H Photo. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This remains the lowest price we've ever seen for these brand-new iPads, which Apple just updated last month. The 10th generation iPad comes with the A14 Bionic chip, support for the Apple Pencil, and Touch ID.

As of writing, only B&H Photo has this record low sale on the new iPad. In terms of stock, B&H Photo says that the Blue color option is facing limited quantities, while the Silver model is readily available.

Other than the iPad, we're tracking the Best Early Black Friday Deals on Apple TV 4K, AirPods, and more in our dedicated article.

We're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2022.

Related Roundup: Apple Deals

Popular Stories

New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
maxresdefault

The MacRumors Show: Apple's Big Plans for iPad Mini 8

Friday November 28, 2025 8:39 am PST by
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8. Subscribe to The MacRumors Show YouTube channel for more videos The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

KeepCalmPeople Avatar
40 months ago
If only Apple had priced them at $399 from the start...
Score: 18 Votes (Like | Disagree)
Rocko99991 Avatar
40 months ago
That new iPad is one hot turd.
Score: 12 Votes (Like | Disagree)
Gengar Avatar
40 months ago
Not really worth it. The mini is a better buy at $399 (which it is often priced at) — better processor and second generation Apple Pencil compatibility.
Score: 6 Votes (Like | Disagree)
DanteHicks79 Avatar
40 months ago
MacRumors, I love ya, but you really gotta stop using the term "record" when referring to the low price for a brand new device that has only been one price on the market so far and hasn't even been out for a month.

It's not a record low price. It's a lower price. "Record low price" would be the iPad selling for less retail than any other brand new retail iPad prior. #stoptheunnecessarysensationalism
Score: 6 Votes (Like | Disagree)
Fraserpatty Avatar
40 months ago

I couldn't agree more, as I am thinking of buying one for my mother for Christmas, her iPad Air (original) is near its lifetime... slow and better... about time I think, she had it since release day, and still impressed it lasted this long.

Although I am more inclined to buy her the new iPad Air.
I don’t know how old your mom is, but I am 72 and even though I absolutely adore the iPad mini it’s too small for me to comfortably see everything without zooming it. So, depending on your mother‘s age, I would recommend the iPad Air. Best wishes to you and your mom.
Score: 5 Votes (Like | Disagree)
thejadedmonkey Avatar
40 months ago
Is a $50 price drop this quickly after release precedented, or indicative of Apple really messing up on the price?
Score: 5 Votes (Like | Disagree)