Deals: Launch Day Discounts Hit New Apple TV 4K Models on Amazon, Available From $124.99

The new Apple TV 4K is now available to purchase today, and Amazon is still offering a small $4 discount on the streaming device, which it first introduced as a pre-order sale last week. You can get the 64GB Wi-Fi model for $124.99, down from $129.00.

Apple TV 2022 Feature BlueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first discount on the 2022 Apple TV 4K. Because these are brand new, we don't expect much steeper discounts than this to come out any time soon. Although Black Friday is imminent, we are expecting notable sales to focus more on 2021 models, likely dipping below $100.

Likewise, the 128GB Wi-Fi + Ethernet Apple TV 4K is on sale for $144.99, down from $149.00. Only Amazon is offering these launch day discounts on the new Apple TV 4K models.

We're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2022.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

jz0309 Avatar
41 months ago
$5 down on launch day ... will be on sale for $99 before year end - buy for me
Score: 2 Votes (Like | Disagree)
w5jck Avatar
41 months ago

Launch day deals, oh no ? if people want it they'll want it at full price.

I remember when Apple used to have price embargoes, wonder why that stopped ?
I remember back in the 1990s Apple forbid ComputerCity(?), or one of the retail chains anyway, from selling their products because they offered sale deals on them. They would discount a printer if you bought a Mac, and it pissed off Apple. Apple can be a bunch of d**ks when they want to be.
Score: 1 Votes (Like | Disagree)
Ryan H Avatar
41 months ago
Launch day deals, oh no ? if people want it they'll want it at full price.

I remember when Apple used to have price embargoes, wonder why that stopped ?
Score: 1 Votes (Like | Disagree)
senojsitruc Avatar
41 months ago
I'm elated. My order arrived today. I got it plugged in, set up and running in a matter of minutes. I've successfully run 25 camera streams (via streamieapp.com) on the previous generation and this latest one handled 36 (6x6 grid) just fine -- which is roughly the equivalent of running nine 4k video streams.

The Apple TV really is my favorite Apple device. I wish Apple showed it a little bit more love.
Score: 1 Votes (Like | Disagree)