Amazon Launches First Pre-Order Discount on New Apple TV 4K at $124.99

The new Apple TV 4K hasn't even launched yet, but Amazon is already offering a small $4 discount on the streaming device as a pre-order deal. You can get the 64GB Wi-Fi model for $124.99 when pre-ordering, down from $129.00.

apple tv 4k yellow bg featureNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

While not a massive discount, this is still a notable deal given it's the first pre-order discount on the 2022 Apple TV 4K. We don't expect much steeper discounts than this to come out any time soon; for those types of deals you'll need to shop for the 2021 models, which are as low as $99.99 today on Amazon.

The Apple TV 4K will launch on November 4, along with the 128GB Wi-Fi + Ethernet model, which is not seeing a pre-order discount on Amazon.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Foldable iPhone 2023 Feature Iridescent 1

Samsung Confirms Plan to Make Foldable Displays for Major American Company

Monday September 29, 2025 6:54 am PDT by
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple. As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple's iPhone Driver's License Feature Now Available in 11 U.S. States

Tuesday September 30, 2025 6:40 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
ipad mini 7 feature blue

iPad Mini 8 Rumors: Everything We Know So Far

Monday September 29, 2025 8:55 am PDT by
Apple's eighth-generation iPad mini is likely to arrive next year, so here's what to expect. The current iPad mini came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip. In August, Apple mistakenly shared code that revealed key information about ...

Top Rated Comments

Juicy Box Avatar
39 months ago
The Veteran Apple Store has the ATV4K3 priced @$116 for the 64GB and $134 for the 128GB

I ordered the 128GB model.

Score: 8 Votes (Like | Disagree)
gk_brown Avatar
39 months ago

How many really use ethernet instead of wireless you think? All mine are connected wirelessly.
I do. Video consumes a lot of bandwidth. Using Ethernet reduces load on the WiFi network.
Score: 7 Votes (Like | Disagree)
Rychiar Avatar
39 months ago
Who would buy the crippled 64gb version
Score: 6 Votes (Like | Disagree)
Juicy Box Avatar
39 months ago

How many really use ethernet instead of wireless you think?
I use Ethernet on two of my ATVs. I would guess that most don't.

I noticed that things load quicker with the Ethernet, and I think this has more to do with latency than download speeds.

There is an app called Coubicle TV, it basically plays 10 looped video memes. The playback automatically loops once, and moves on to the next "coub". You can also skip forward and back, or repeat one forever. Anyways, I noticed when I use the app on my ATVs that use Wifi, it takes longer for the new clips to load if I am browsing, skipping to one after next. This doesn't happen at all on the ATVs connected with Ethernet.

Probably not enough to get people to use Ethernet, but I do notice a difference.

For real time uses, like Steamlink or even AirPlaying, I think the difference is a lot more noticeable. If someone does a lot of real time tasks with their ATV, it might be worth looking into using ethernet.
Score: 5 Votes (Like | Disagree)
Realityck Avatar
39 months ago
Great to see discounts at the launch of ATV4k 3rd gen at Amazon. Hope this discounting propagates to more store chains.
Score: 5 Votes (Like | Disagree)
ZS88 Avatar
39 months ago
There's a discount at Best Buy if you use a Best Buy credit card. The 64 GB version is $116 and the 128 GB version is $135. Code is SEP23CCSAVE10.
Score: 4 Votes (Like | Disagree)