Kuo: Next-Generation Apple TV Likely to Have Even Lower Sub-$100 Starting Price
The new Apple TV 4K announced today already has a lower starting price of $129, compared to $179 for the previous model, but analyst Ming-Chi Kuo believes that the next-generation Apple TV could be sold at an even lower price point.
In a tweet today, Kuo said a sub-$100 price would be the "sweet spot" for the Apple TV and added that he expects the next-generation model to be "more affordable."
Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV, which would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.
Another possibility is that when the next Apple TV launches, the model announced today remains in the lineup for around $99.
In the meantime, the latest Apple TV 4K is certainly a better value than its predecessor. Even if Apple is attempting to upsell customers to the $149 model with 128GB of storage, Ethernet, and Thread support, that device is still a better value than the previous model with 32GB of storage for $179 or 64GB storage for $199.
Popular Stories
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
