Apple Watch Ultra Priced at $799, Available to Order Today Ahead of September 23 Launch

The all-new Apple Watch Ultra unveiled today is available to pre-order starting today in the U.S., Canada, Australia, France, Germany, India, Japan, the U.K., and more than 40 other countries and regions around the world, with pricing set at $799. Apple Watch Ultra will launch in stores and begin arriving to customers on September 23.

Apple Watch Ultra Pricing
Inspired by the "most extreme activities," the Apple Watch Ultra features a durable design with a 49mm titanium case, a larger display with a flat sapphire crystal cover, new bands designed for the outdoors, water resistance up to a depth of 100 meters, a customizable bright orange "Action" button on the left side of the case, and more.

A new Wayfinder watch face designed for the Apple Watch Ultra's larger display includes a compass and space for up to eight complications. There are also new workout views, such as Segments, Splits, and Elevation, that provide important metrics at a glance.

"Inspired by explorers and athletes from around the world, we created an entirely new category of Apple Watch designed for new and extreme environments — it's the most rugged and capable Apple Watch yet," said Apple's operations chief Jeff Williams, who oversees the Apple Watch team. "Apple Watch Ultra is a versatile tool that empowers users to push their boundaries with adventure, endurance, and exploration."


Apple Watch Ultra is advertised as having up to 36 hours of battery life per charge during normal usage, and a new low-power setting with reduced frequency of GPS and heart rate readings that extends battery life to up to 60 hours per charge will be available in a future watchOS 9 software update later this year, according to Apple.

For more details about the Apple Watch Ultra, read our announcement coverage.

Related Forum: Apple Watch

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

sniffies Avatar
37 months ago
Pleasantly surprised by the price. I was expecting something like $999.
Score: 18 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
37 months ago
I'm surprised it's $800. I thought it would be over $1000 with how durable it is and the fact it can be used as a proper scuba diving watch.

I want it. Now. Give it to me now.
Score: 8 Votes (Like | Disagree)
Steve686 Avatar
37 months ago
Apple Watch Ultra too large?

Pleeeeeeaaaaaassssssseeeeee.

This is my current dive watch. It’s $1500 and it probably will sit on the sidelines.

Attachment Image
Score: 7 Votes (Like | Disagree)
ebika Avatar
37 months ago
As an avid scuba diver, this is awesome. I need it.
Score: 7 Votes (Like | Disagree)
Mr. Dee Avatar
37 months ago
I thought initially this thing was gonna be 1,299. Even though I don’t do a single thing is designed for, I will be upgrading to it next year.
Score: 6 Votes (Like | Disagree)
Steve686 Avatar
37 months ago
My God they just turned the dive industry on its head. They didn't mention a free dive mode, but I assume they would add one if its not there.

My dive computer alone cost $1500. Of course this is with a tank sensor which ups the price about $350. ScubaPro, Garmin, and Oceanic executives have to be stunned at the $799 price for an everyday wear dive computer that feature wise, especially with cellular connectivity, decimates any product they offer.

If Apple wants to rule the recreational dive waters, they could develop or license a tank sensor to integrate air consumption.
Score: 5 Votes (Like | Disagree)