Netflix Plans to Charge $7 to $9 for Ad-Supported Plan

Netflix is planning to charge between $7 and $9 for its upcoming ad-supported tier, according to a new report from Bloomberg. Netflix's current lowest-priced plan is $9.99 per month in the United States, with the plan offering 480p streaming.

netflix1
Netflix also has a $15.49 per month plan for 1080p streaming, and a $19.99 per month plan for 4K streaming. The lower-cost ad-supported tier is aimed at those who don't mind ads and who do not want to pay $9.99+ for a standard Netflix subscription.

Ads will be shown before and during TV shows and movies, and Netflix plans to sell approximately four minutes of advertising per hour, which will be shorter than the 10 to 20 minutes of commercials per hour shown by cable companies. Customers will not be able to skip ads or access playback controls while ads are playing, but Netflix does want to limit ad targeting and make sure ads are not too repetitive.

The ad-supported tier will have more restrictions than more expensive tiers, and Netflix does not plan to allow customers subscribed to the plan to download TV shows and movies for offline viewing.

Netflix has turned to ads because it has not been able to maintain subscriber count. The company lost subscribers for the first time in 10 years in the first quarter of 2022, and blamed "a large number of households sharing accounts" and "competition."

Netflix is aiming to introduce the more affordable plan in limited markets before the end of the year, but a full rollout may not happen until 2023.

Tag: Netflix

Top Rated Comments

HiVolt Avatar
17 months ago
To only offer it in 480p is laughable.
Score: 57 Votes (Like | Disagree)
max2 Avatar
17 months ago
Failure at launch.
Score: 50 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
17 months ago
Overall, Netflix makes no sense. I hate ads. Netflix will continue to lose subscribers because of this.

The fact it’s 2022, and Netflix is offering 480p streaming is beyond embarrassing. No shame!
Score: 45 Votes (Like | Disagree)
StellarVixen Avatar
17 months ago
The money tap is drying out, everyone is looking to squeeze the last drop from the market by any means possible.

Really a sight to behold
Score: 31 Votes (Like | Disagree)
Chaos215bar2 Avatar
17 months ago

After a year, it'll be the #1 plan. Other streamers either offer ad-lite for a lower price rom the start, or added them later.

You think its silly, but its not for many other people.
It's incredible how little so many people value their own time and attention, that anyone would even consider paying around $8 to watch ads when they could spend just a few dollars more per month to skip them.
Score: 26 Votes (Like | Disagree)
nburwell Avatar
17 months ago
So theoretically $8.99 for ads and $1 more for no ads? Doesn't make much sense. They'd be smart to start at $6.99, but it doesn't seem like Netflix execs are that.
Score: 24 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
m2 macbook air green

Get Apple's M2 MacBook Air and M3 MacBook Pro for Record Low Prices

Friday December 1, 2023 6:59 am PST by
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...