Instagram CEO Defends Shift to Video Content, Says Photo Support Will Continue

Instagram parent company Meta has been pushing the social media app further into video content in order to compete with TikTok, but many Instagram users have been unhappy with the continued focus on video.

Instagram Feature 1
Celebrities have spoken out against the change, and a petition to "Make Instagram Instagram Again" has garnered more than 1.7 million likes, leading Instagram CEO Adam Mosseri to share a video on Twitter explaining Instagram's plans.

Mosseri confirmed that "more and more of Instagram is going to become video over time," which he claims will happen "even if we change nothing." He said that what people share on Instagram is already shifting to videos over time, and Instagram will "have to lean into that shift while continuing to support photos."

Instagram is experimenting with a "number of different changes to the app," according to Mosseri. The full-screen version of the feed that some users are seeing is a test to a "few percentage of people." Mosseri says that Instagram is aiming to determine whether a full-screen experience for photos and videos might be "a more fun and engaging experience." If the feature ships to the rest of Instagram, it will be improved first.

Instagram users have also been unhappy with recommendations, which are posts that Instagram inserts into a feed based on other accounts followed. Mosseri says recommendations can be snoozed for up to a month, but Instagram is going to try to get better at recommendations because it is "one of the most effective and important ways to help creators reach more people."

Mosseri said Instagram will ultimately continue to support photos, but that the app "needs to evolve because the world is changing quickly" and Instagram has to "change along with it."

Top Rated Comments

JCCL Avatar
2 weeks ago
I hate reels more like anything. I don’t know how people can watch random dumb stuff one after another And another. Originally I installed Instagram because I wanted to see pics from friends & family and some public figures that interested me, but more and more it is pushing random reels I don't care about, and the content I originally wanted to see is getting harder and harder to find. This app is getting so close to being removed from my Phone.
Score: 60 Votes (Like | Disagree)
Mr. Dee Avatar
2 weeks ago
Yet they can't release a dedicated iPad app...a 1 trillion dollar company!
Score: 25 Votes (Like | Disagree)
RemedyRabbit Avatar
2 weeks ago
My feed contains less and less photos from the users I follow and more and more videos from accounts that I'm not remotely interested in ?‍♂️

Such a shame that every successful app becomes increasingly worse over time as they're squeezed dry of every last little drop of profit.
Score: 20 Votes (Like | Disagree)
parkds Avatar
2 weeks ago
Why can’t a photo sharing platform just be enough. I know they don’t want to be caught flat footed, but Instagram is always chasing the “hot” new kid on the block; Snapchat, Clubhouse, now TikTok. Instagram needs to be true to it’s identity, which it’s users expect, and innovate, don’t follow.
Score: 20 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
2 weeks ago
Instagram video content is a joke already. Half of the time it's filled with random commercial ads. This is pure greed.

Sorry, Instagram. You cannot compete with TikTok. Stop trying to be them. Stick to the original business plan.
Score: 16 Votes (Like | Disagree)
mariusignorello Avatar
2 weeks ago
Oh sure, photos will still be supported but they’ll be deprioritized and reach practically nobody.
Score: 15 Votes (Like | Disagree)

Related Stories

Instagram Feature 2

Instagram Reintroducing Chronological Feed Option in 2022

Wednesday December 8, 2021 2:29 pm PST by
Instagram is planning to reintroduce a version a chronological feed option in 2022, Instagram head Adam Mosseri said today in a Senate panel on teen safety (via Engadget). "We're currently working on a version of a chronological feed that we hope to launch next year," Mosseri said, explaining that Instagram believes in giving people more control over how they view content. Such a feature...
instagram chronological feed option feature

Instagram Now Testing Chronological Feed

Wednesday January 5, 2022 12:01 pm PST by
Back in December, Instagram lead Adam Mosseri said that Instagram was planning to reintroduce a chronological feed, and now Instagram is officially testing chronological feed options. Going forward, there will be three different Instagram feed options available. The "Home" feed will be the Instagram experience that's available today, with Instagram suggesting content that it thinks that...
iphone apps lancscape mode

Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It

Monday February 28, 2022 1:45 am PST by
The head of Instagram has commented on Twitter about the lack of an iPad app for Instagram, saying that while the social media platform is asked about an iPad app a lot, there is still not enough demand to warrant one. In a Twitter exchange with YouTuber Marques Brownlee, Adam Mosseri, who runs Instagram, said his company gets asked about an iPad app a lot, but it's "still just not a big...
instagram add date of birth

Instagram to Require Users to Provide Their Date of Birth

Monday August 30, 2021 10:53 am PDT by
Instagram today said that it is now requiring all Instagram users to share their date of birth to "create safer, more private experiences for young people." Instagram users who have not already provided their birthday to Instagram will be prompted to share it. Instagram plans to ask for date of birth when the app is opened up, and will provide notifications asking for the information a...
Instagram Feature 2

Instagram Adds Option to Delete Account in iOS App to Comply With App Store Rules

Thursday June 30, 2022 10:01 am PDT by
Instagram this week implemented support for a new option that allows an Instagram account to be deleted directly within the Instagram app. Instagram is now in compliance with an updated App Store Guideline that requires all apps that offer account creation to also offer account deletion. Apple told developers that apps offering account creation must also support account deletion starting on...
Instagram Feature 1

Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Wednesday January 19, 2022 10:59 am PST by
Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators. As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to...
Instagram Feature 1

It's Not Just You: Instagram Down for Thousands

Thursday July 14, 2022 2:42 pm PDT by
Social networking app Instagram appears to be down for some users, with hundreds of complaints on Twitter and other social networks about the outage. The app is non-functional in multiple countries for approximately 24,000 people. In a statement to Reuters, a Meta spokesperson says that a fix is in the works. "We're aware that some people are having trouble accessing Instagram. We're working ...
Instagram Feature 2

Instagram Preparing to Launch Subscriptions to Let Users Pay for 'Exclusive Content' From Creators

Tuesday November 9, 2021 2:29 am PST by
Instagram is preparing to launch in-app subscriptions, allowing users to pay for exclusive content from their favorite creators as the platform looks to move away from conventional ads for monetization, recent App Store listings have suggested. In May of this year, Instagram head Adam Mosseri said in an interview with The Information that the platform was exploring the idea of subscriptions, ...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...