Apple's Struggles With Long-Rumored AR/VR Headset Detailed in New Report

The Information's Wayne Ma today published a lengthy report detailing technical and leadership challenges that Apple has faced during development of its long-rumored AR/VR headset, which is currently expected to be announced by the end of 2023.

apple ar headset concept 1

Apple headset render created by Ian Zelbo based on The Information reporting

For example, the report claims that Apple's team working on the headset, led by former Dolby executive Mike Rockwell, regularly had to fight to get help with the project from other parts of the company. As of mid-2017, the team also worked out of office buildings in Sunnyvale, California that were several miles away from Apple's headquarters, which allegedly "helped preserve the group's invisibility to the rest of Apple."

In early 2018, for example, one of Rockwell's team members asked Apple's camera hardware engineering group to add a firmware feature that would improve the speed with which the headset's cameras could capture images and reproject them in a display. Rockwell's group wanted to include the feature in a prototype headset ahead of an important demo for Apple's top 100 employees, known as the T100. The member of Rockwell's group was told the headset wasn't a priority and his group would have to wait until after the iPhone XS shipped later that year.

The report adds that the team considered swappable batteries for the headset that would enable users to wear it for up to eight hours per day, but the idea was eventually scrapped due to the complexities involved. As of 2021, the headset had a battery that could last "several hours, in line with similar products," according to the report.

The full report outlines many other challenges and is a worthwhile read for those interested in the development of Apple's headset.

Bloomberg's Mark Gurman, Takashi Mochizuki, and Debby Wu previously outlined issues that Apple has faced with the headset, ranging from overheating to camera and software challenges. Gurman said the headset will be powered by two chips, with at least one on par with the M1 Pro chip in the latest 14-inch and 16-inch MacBook Pro models.

The Information last year shared a render of Apple's supposed headset based on a "late-stage prototype" that it viewed. The report claimed the headset would have a curved visor with a soft mesh material, swappable headbands, and dual 8K displays. There may even be a third display, according to display industry consultant Ross Young.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

Everything New in iOS 26.2 Beta 2

Wednesday November 12, 2025 3:29 pm PST by
Apple today provided developers with the second beta of iOS 26.2, which adds a few new features worth knowing about. Measure App Apple's Measure app now features a Liquid Glass design for the level, with two Liquid Glass bubbles instead of white circles. Games App There's now an option to sort games in the Games app Library by size, in addition to Name and Recent. CarPlay The...
iPhone 16e Feature

iPhone 16e Has Apparently 'Failed' Just Like iPhone Air

Thursday November 13, 2025 4:46 am PST by
Apple's entry-level iPhone 16e model is selling poorly, just like the iPhone Air, according to an Asia-based leaker. The Weibo user known as "Fixed Focus Digital" said that the iPhone 16e is not selling well and the attempt at delivering a popular, low-cost iPhone has "failed." That being said, both models are expected to see successors. The iPhone 17e is expected to debut in the spring of...

Top Rated Comments

dbwie Avatar
46 months ago
We already have a built in, high tech AR/VR capability. It’s called our imagination. It’s free, no installation required.
Score: 12 Votes (Like | Disagree)
Jimmdean Avatar
46 months ago
This should be something they work on without telling anyone they’re working on it.

because this is one of those things no one cares about until it’s impressive enough that they cannot ignore it.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
46 months ago
Way too many issues with this product.

I honestly don't think anyone in the AR/VR is interested anymore. Niche Market!
Score: 9 Votes (Like | Disagree)
filmantopia Avatar
46 months ago

So it won't be for gaming, since apple are awful at gaming. So what will it be for? Design work? browsing reddit on a giant screen?
It'll be for everything, and more (that we simply have not imagined yet). It's a computer that's not bound by a 2D rectangle that sits in front of you.
Score: 9 Votes (Like | Disagree)
filmantopia Avatar
46 months ago
With any new major product, huge challenges are to be expected. Otherwise, everyone would already be making incredibly successful AR/VR products. Apple's tenacity and ability to overcome such challenges to produce a desirable, useful product is why Apple is successful at popularizing new platforms. That said, it's interesting to hear about the details.

As far as battery life, this mixed reality headset is looking like it's more in the realm of an "AR Mac"-- so while more battery is always better, it won't NEED to last all day. Whereas the AR glasses, which will launch a few years later, is more like an "AR iPhone", in which case extended battery is more critical.
Score: 8 Votes (Like | Disagree)
erikkfi Avatar
46 months ago
Looking forward to "great, part-day battery life."
Score: 7 Votes (Like | Disagree)