Apple Reportedly Planning New Nutrition and Payment Services Alongside Fitness+ Improvements
Apple is planning to introduce several improvements for Apple Fitness+ and Apple Pay this year, and has explored offering an all-new groceries service that integrates with the Health app, according to Bloomberg's Mark Gurman.
In the latest edition of his Power On newsletter, Gurman outlined his expectations for new Apple services this year. Two finance-related Apple services are purportedly in development, including a hardware subscription program and a "buy now, pay later" service for Apple Pay transactions, designed to allow customers to pay for Apple Pay purchases in installments over time, rivalling existing services like Klarna.
Last month, Gurman explained that the hardware subscription program would allow customers to pay a monthly fee and gain access to an iPhone, iPad, or Mac for the duration of the subscription. Apple is said to be aiming to make the process of buying an iPhone or an iPad "on par" with purchasing iCloud storage or paying for an Apple Music subscription, with customers able to subscribe to hardware with their Apple ID and App Store account.
The service is rumored to be Apple's "biggest push yet" into recurring sales, and while it has been working on hardware subscriptions for months, it was apparently pushed back to focus on the "buy now, pay later" Apple Pay service. Gurman claims that Apple is working to implement hardware subscriptions by the end of 2022, but it potentially could be delayed to 2023 or canceled entirely.
Moreover, Apple is reportedly planning to add new workout types to Apple Fitness+ with iOS 16 later this year. In addition, Apple is said to have explored offering an "Instacart-like service that integrates with nutrition data in the Health app." Gurman noted that the service sounds potentially complex to implement and "fairly low-margin." He added that he is also hoping for substantial upgrades to Apple TV+ this year.
Expansion of Apple's range of services have been a topic of speculation for some analysts, with Loup Ventures suggesting that Apple could offer "Podcasts+," "Stocks+," "Mail+," and "Health+" in the future.
Popular Stories
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes.
Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
Apple's former design chief Jony Ive long dreamed of an iPhone with a truly all-screen design, and his wish might finally become reality in a few more years.
The Information today cited multiple sources who said that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display. The device's front camera and Face ID system would both be placed under the screen....
Apple's rumored iPhone 17 Air model will have "worse" battery life compared to previous iPhone models, according to a paywalled The Information report.
In internal testing, Apple determined that the percentage of users who will be able to use the iPhone 17 Air for a full day without needing to recharge the device throughout the day will be between 60% and 70%, according to the report. For...
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing.
We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week.
iOS 18.5 is a relatively...
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company.
In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones.
First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple's two-generations-away iPhone 18 Pro models will likely feature under-screen Face ID, according to The Information.
The paywalled report today cited a source who said the iPhone 18 Pro and iPhone 18 Pro Max will have only a small hole in the top-left corner of the screen, to accommodate the front-facing camera, with all Face ID hardware moved under the screen.
With under-screen Face ...
Starting in 2026, Apple plans to change the release cycle for its flagship iPhone lineup, according to The Information. Apple will release the more expensive iPhone 18 Pro models in the fall, delaying the release of the standard iPhone 18 until the spring.
The shift may be because Apple plans to debut a foldable iPhone in 2026, which will join the existing iPhone lineup. The fall release...
