Deals: Amazon Discounts 64GB Apple TV 4K to $169.99 ($29 Off)

Amazon today knocked the price of the 64GB Apple TV 4K down to $169.99, from $199.00. This model is sold directly from Amazon and it's in stock and ready to ship out today.

apple tv 4k design blueNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This deal now matches the same sale price of the 32GB Apple TV 4K, allowing you to double the storage of the set-top box at no extra cost. Compared to past sales, this is a match of the all-time low price on this version of the 2021 Apple TV 4K.

Apple updated the Apple TV 4K in April 2021, including an A12 Bionic processor, 4K high frame rate HDR support, and the redesigned Siri Remote. This version of the Siri Remote is larger than the previous model, and it includes a clickpad control wheel, a dedicated power button, and a side button for Siri controls.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
iOS 18

Apple Says iOS 18.5 Coming Soon, Here is What's New

Monday May 5, 2025 8:19 am PDT by
In its press release for the new Pride Band today, Apple said that iOS 18.5 is "upcoming," following more than a month of beta testing. We expect the iOS 18.5 Release Candidate to be released this week, and this should be the final beta version, barring any last-minute bugs or changes. The software update should then be released to the general public next week. iOS 18.5 is a relatively...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17: What's New With the Cameras

Friday May 2, 2025 3:52 pm PDT by
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes. Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Said to Have Two Key Advantages

Monday May 5, 2025 6:41 am PDT by
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Beyond iPhone 13 Better Blue Face ID

20th-Anniversary iPhone Will Reportedly Feature an All-Screen Design

Saturday May 3, 2025 9:20 am PDT by
Apple's former design chief Jony Ive long dreamed of an iPhone with a truly all-screen design, and his wish might finally become reality in a few more years. The Information today cited multiple sources who said that at least one new iPhone model launching in 2027 will have a truly edge-to-edge display. The device's front camera and Face ID system would both be placed under the screen....
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple Watch 2025 Pride Feature

Apple Announces 2025 Pride Band, Watch Face, and iPhone Wallpaper

Monday May 5, 2025 6:08 am PDT by
Apple today announced its 2025 Pride Collection, including a new Apple Watch band, watch face, and a matching wallpaper for the iPhone and iPad. Ahead of Pride Month in June, Apple says its Pride Collection celebrates the strength and beauty of LGBTQ+ communities around the world. The new Pride Edition Sport Band is now available to order on Apple.com and in the Apple Store app in 40mm,...

Top Rated Comments

Bow Commander Avatar
40 months ago
Hilariously overpriced.
Score: 5 Votes (Like | Disagree)
nrose101 Avatar
40 months ago

Hilariously overpriced.
Hilariously the best streaming box out there!
Score: 5 Votes (Like | Disagree)
Shanghaichica Avatar
40 months ago

It's still overpriced by $129. I considered upgrading from my 2015 Apple TV to the 4K Apple TV box. Then it dawned on me. There's so little 4K streaming content. My (2) Google Chromecast's which I purchased from Walmart $45 each and they do 4K. Then clincher was that the Apple TV+ app is available on the new Google Chromecast. So for $90 I paid a little less than 50% off the price of an Apple 4K box.
I have to confess that I’m an Apple TV fan and have been using one since 2010. Having said this, I’ve had the original chromecast, the 2nd generation chrome cast and the Google chromecast with google TV. I’ve also got a fire TV stick and I’ve tried a roku stick in the past. So I’ve pretty much tried them all. Still think the Apple TV is the best over all. It’s more stable and has a better interface. I bought the google chromecast with google TV for an upstairs TV but still ended up getting a 4th gen Apple TV.
Score: 3 Votes (Like | Disagree)
Rigby Avatar
40 months ago

Tim Cook should consider to redirect AppleTV resources to its AR/VR project as at this point the device is great hardware however it’s capabilities have been available on most other platforms and devices while this device still being overpriced. If the iPhone SE 2022 and iPhone mini 12/13 have been selling poorly while being discontinued I fail to see what the sales numbers are for an AppleTV box.

Seriously Shield has as good if not better hardware and capabilities and about the only thing is missing is AirPlay 2 while on most other TV’s it’s built-in along with ChromeCast. At this point the key feature of AppleTV being AirPlay2 is already on many TV’s by default and works well while GoogleTV has taken and still is hugh chunks of the living room market share. I owned many AppleTV devices and when compared to the Shield it’s just feels like the original words from the late Steve Jobs, “a hobby”.
I don't know. The Apple TV is a bit more expensive, but it lasts for years and IMO also provides a better experience than the other boxes. Fluid UI, great remote (the new silver one), no ads, great apps like Infuse etc. It's the only one that allows you to watch the extras on iTunes movies (commentaries, alternate cuts, making ofs etc.), and is one of two Apple devices that can act as Homekit hub.
Score: 3 Votes (Like | Disagree)
BGPL Avatar
40 months ago
I've definitely bought my last Apple TV. Way overpriced, and since the Apple TV+ service has been sub-par, the only benefit to owning one is air play. You can play through Alexa or Chromecast for a fraction of the cost.
Score: 3 Votes (Like | Disagree)
Shanghaichica Avatar
40 months ago

I am curious; when you said Apple TV is the best, can you tell us more?

I use Roku, FireTV, and played with Apple TV a little.

From streaming perspective, I found them to be all the same. I want to know whether there is something that I missed.
I think it’s more because I use a lot of other Apple products, the Apple TV works better with my other devices. For example I can airplay, all of my purchases are available on my Apple TV, I can use my HomePods as speakers for my Apple TV. I can control playback on my Apple TV using my Apple Watch or iPhone. I can do workouts and use my Apple Watch to track my workouts.

Obviously if I were an android user then the Apple TV wouldn’t be that useful to me and a chromecast or fire tv would be better.

On the fire TV, I’ve never liked the interface and the particular device I have is not stable.

From a hardware perspective I prefer the Apple TV remote because it isn’t made of plastic. It’s made from premium materials.
Score: 3 Votes (Like | Disagree)