Spotify Tests Vertical Scrolling 'Audio Newsfeed' to Aid Podcast Discoverability

Spotify is testing a new podcast feature that uses a TikTok-style vertical "audio newsfeed" to enhance podcast discoverability in the app, reports TechCrunch.
General Spotify Feature

As shown in the embedded video below posted to Twitter, the newsfeed presents users with 60-second audio clips of shows in a vertically scrolling feed. It reportedly uses a machine learning model that has been trained on 100,000 hours of audio to make it capable of automatically selecting which clips to showcase.

Spotify says the feature is based on technology that the company acquired when it bought Podz last summer for around $49 million. The startup created the "audio newsfeed" to solve the problem of podcast discovery by using a TikTok-style vertical scrolling format, and what made it particularly innovative was its ability to select audio clips of shows in a way that didn't rely on podcast creators to produce their own clips.

In regions where the feature is being tested, a dedicated "Podcasts" button in the app takes users to the vertical feed, where a show's cover art is displayed as the associated audio clip plays. The clip is also transcribed on screen as it plays, with the words highlighted as they are spoken. A play button allows users to continue listening to the show, while a plus button lets users add the episode to the app's "Your Episodes" list.


Spotify confirmed to TechCrunch that it was testing the technology it acquired from Podz, but did not offer a roadmap for the feature's general release:

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson said. "Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time."

Spotify has been focusing heavily on podcasts over the course of the last few years in a bid to challenge Apple's historical dominance in the podcasting sphere. Spotify has also been working on original podcast content and has purchased several well-known podcasts since 2019.

Tag: Spotify

Popular Stories

ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
sequoia

macOS Sequoia and iPadOS 18 Drop Support for These Macs and iPads

Monday June 10, 2024 4:13 pm PDT by
macOS Sequoia is still compatible with several Intel-based Macs, but it does drop support for 2018 and 2019 models of the MacBook Air. macOS Sequoia is compatible with the following Macs, according to Apple: MacBook Pro: 2018 and later MacBook Air: 2020 and later Mac mini: 2018 and later iMac: 2019 and later iMac Pro: 2017 Mac Studio: 2022 and later Mac Pro: 2019 and later The...
maxresdefault

Everything Apple Announced at WWDC 2024 in Nine Minutes

Monday June 10, 2024 7:59 pm PDT by
Apple crammed an overwhelming number of new features into its WWDC 2024 keynote event, introducing Apple Intelligence, iOS 18, iPadOS 18, macOS Sequoia, visionOS 2, watchOS 11, and tvOS 18. It was hard to keep up with everything that Apple highlighted, so we did a video of all of the new additions you won't want to miss. Subscribe to the MacRumors YouTube channel for more videos. We've also...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...

Top Rated Comments

jonnysods Avatar
29 months ago
Spotify need to split off the podcasts into a separate app.
Score: 11 Votes (Like | Disagree)
winxmac Avatar
29 months ago
Why?

Spotify going the way of Instagram... [and other companies, in other words becoming all-in-one]

Instagram - we're no longer just a photo and video sharing platform...
Spotify - we're no longer just a music streaming service...
Score: 5 Votes (Like | Disagree)
SebCohen Avatar
29 months ago
1. I don’t like mixing my apples and my bananas. Yes, they’re both fruit. But I like it tidy and separate. It’s like when they added your own library…that was a mess. I actually like apps that do one thing, because you don’t spend more time in them than you need.

2. And until Spotify is the ONLY place in the known galaxy for podcasts, I won’t use them…exclusives? I’ll find something else to listen to. I’m paying for a product, Spotify want’s to make me the product..don’t want to.

3. One app to rule them all, also means lock-in. That’s worse than everything else.
Score: 5 Votes (Like | Disagree)
MrTangent Avatar
29 months ago
Just give me ability to never see podcasts. Ever. I will never listen to them. I pay for Premium. All I want is music.
Score: 5 Votes (Like | Disagree)
oneMadRssn Avatar
29 months ago
I am seriously considering cancelling Spotify due their push of podcasts. I don't want podcasts in my music app, period.
Score: 5 Votes (Like | Disagree)
bpeeps Avatar
29 months ago

Spotify need to split off the podcasts into a separate app.
I am absolutely sick of half of my homepage being taken up by podcasts when I have never listened to a podcast on Spotify.
Score: 5 Votes (Like | Disagree)