Spotify Tests Vertical Scrolling 'Audio Newsfeed' to Aid Podcast Discoverability

Spotify is testing a new podcast feature that uses a TikTok-style vertical "audio newsfeed" to enhance podcast discoverability in the app, reports TechCrunch.
General Spotify Feature

As shown in the embedded video below posted to Twitter, the newsfeed presents users with 60-second audio clips of shows in a vertically scrolling feed. It reportedly uses a machine learning model that has been trained on 100,000 hours of audio to make it capable of automatically selecting which clips to showcase.

Spotify says the feature is based on technology that the company acquired when it bought Podz last summer for around $49 million. The startup created the "audio newsfeed" to solve the problem of podcast discovery by using a TikTok-style vertical scrolling format, and what made it particularly innovative was its ability to select audio clips of shows in a way that didn't rely on podcast creators to produce their own clips.

In regions where the feature is being tested, a dedicated "Podcasts" button in the app takes users to the vertical feed, where a show's cover art is displayed as the associated audio clip plays. The clip is also transcribed on screen as it plays, with the words highlighted as they are spoken. A play button allows users to continue listening to the show, while a plus button lets users add the episode to the app's "Your Episodes" list.


Spotify confirmed to TechCrunch that it was testing the technology it acquired from Podz, but did not offer a roadmap for the feature's general release:

"At Spotify, we routinely conduct a number of tests in an effort to improve our user experience," a spokesperson said. "Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don't have any further news to share at this time."

Spotify has been focusing heavily on podcasts over the course of the last few years in a bid to challenge Apple's historical dominance in the podcasting sphere. Spotify has also been working on original podcast content and has purchased several well-known podcasts since 2019.

Tag: Spotify

Top Rated Comments

jonnysods Avatar
25 months ago
Spotify need to split off the podcasts into a separate app.
Score: 11 Votes (Like | Disagree)
winxmac Avatar
25 months ago
Why?

Spotify going the way of Instagram... [and other companies, in other words becoming all-in-one]

Instagram - we're no longer just a photo and video sharing platform...
Spotify - we're no longer just a music streaming service...
Score: 5 Votes (Like | Disagree)
SebCohen Avatar
25 months ago
1. I don’t like mixing my apples and my bananas. Yes, they’re both fruit. But I like it tidy and separate. It’s like when they added your own library…that was a mess. I actually like apps that do one thing, because you don’t spend more time in them than you need.

2. And until Spotify is the ONLY place in the known galaxy for podcasts, I won’t use them…exclusives? I’ll find something else to listen to. I’m paying for a product, Spotify want’s to make me the product..don’t want to.

3. One app to rule them all, also means lock-in. That’s worse than everything else.
Score: 5 Votes (Like | Disagree)
MrTangent Avatar
25 months ago
Just give me ability to never see podcasts. Ever. I will never listen to them. I pay for Premium. All I want is music.
Score: 5 Votes (Like | Disagree)
oneMadRssn Avatar
25 months ago
I am seriously considering cancelling Spotify due their push of podcasts. I don't want podcasts in my music app, period.
Score: 5 Votes (Like | Disagree)
bpeeps Avatar
25 months ago

Spotify need to split off the podcasts into a separate app.
I am absolutely sick of half of my homepage being taken up by podcasts when I have never listened to a podcast on Spotify.
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Subscribe to the MacRumors YouTube channel for more videos. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...