Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad

It is the official launch day for the updated M1 iPad Air and 5G iPhone SE, which means Apple is beginning to advertise its new products. On its YouTube channel, Apple today shared an ad focused on the new ‌iPad Air‌.


Called "Election," the spot features a group of students using the ‌iPad Air‌ to create campaigns for a high school election. The ‌iPad Air‌'s camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off.

Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard.

"Your next computer is not a computer," reads the tagline for the video. Apple has used this phrasing in the past for various iPads, including the iPad Pro. The ‌iPad Air‌ is now quite similar to the ‌iPad Pro‌ as both tablets feature the same ‌M1‌ chip and Center Stage camera setup.

Pricing on the ‌iPad Air‌ begins at $599 and it is available from Apple's website and Apple retail stores.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Buy Now)
Related Forum: iPad

Top Rated Comments

nepalisherpa Avatar
27 weeks ago
All of that can be done with older iPads as well. Apple, give us a more advanced iPadOS to utilize that M1.
Score: 13 Votes (Like | Disagree)
MacFather Avatar
27 weeks ago
Better display, better speakers, better biometric authentication. Still fast enough with 4x more storage at same $599.

Score: 13 Votes (Like | Disagree)
japanime Avatar
27 weeks ago
Sparks in an Apple commercial?

THERE IS A GOD!


Score: 8 Votes (Like | Disagree)
ufgatorvet Avatar
27 weeks ago
Got mine today. Obviously snappier response, transferring files and editing video quicker, center stage not gimmicky but useful. YMMV

Great update from Air 4 --> 5. With trade in, cost was ~$250. Works with my existing MK and pencil.

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.

PS: I for one don't mind incremental upgrades, since it reduces overall costs with having not to replace accessories, etc.
Score: 5 Votes (Like | Disagree)
imnotthewalrus Avatar
27 weeks ago

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.
Thank you. Finally a voice of reason.
Score: 5 Votes (Like | Disagree)
BWhaler Avatar
27 weeks ago
This was a great update to an already strong offering.
Score: 5 Votes (Like | Disagree)

Related Stories

iPad Air Feature 2 teal

iPad Air 5 to Offer Long-Overdue Features

Monday January 31, 2022 2:25 am PST by
Apple is poised to launch the fifth-generation iPad Air in the spring, offering an array of features that have largely already come to other iPad models, according to recent reports. According to Japanese blog Mac Otakara, Apple is planning to give the fifth-generation iPad Air features from the sixth-generation iPad mini, including the A15 Bionic chip, a 12-megapixel Ultra Wide front camera ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
ipad air m1 1

Hands-On With the New M1 iPad Air

Friday March 18, 2022 12:27 pm PDT by
Apple last week introduced an updated iPad Air with an M1 chip, and now the new tablet is available for purchase. We picked one up to see how it compares to the iPad Pro, which also has an M1 chip, to give you an idea of which of Apple's iPads is right for you. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the fifth-generation iPad Air looks just like the...
iPad Air Feature 2

New iPad Air and iPhone SE Models With A15 Chip, 5G, and More Reportedly Enter Production

Friday February 4, 2022 7:27 am PST by
Apple suppliers have started production of a new fifth-generation iPad Air and third-generation iPhone SE, according to Japanese blog Mac Otakara. Citing reliable sources in China, the report claims that the new iPhone SE will retain the same chassis design as the current model released in 2020, and the device will apparently continue to lack support for MagSafe accessories. Key features of...
iPad Air Feature 2

iPad Air 5 Rumored to Feature M1 Chip, 8GB RAM, and 128GB Base Storage

Tuesday March 8, 2022 3:52 am PST by
The fifth-generation iPad Air will feature a range of significantly upgraded internals, according to an unverified but increasingly plausible report coming out of Asia. According to a post from the account "yeux1122" on the Korean blog Naver, the fifth-generation iPad Air will feature the M1 chip. As a result, the iPad Air is also destined to be paired with 8GB of memory, the post claims. ...
iphone se 5g

iPhone SE and iPad Air Don't Offer Fastest mmWave 5G

Tuesday March 8, 2022 11:36 am PST by
The new $429 iPhone SE and $599 iPad Air with 5G connectivity do not appear to support the fastest mmWave 5G bands, based on the technical specifications listed on Apple's website. Both the iPhone SE and the iPad Air mention support for the following 5G bands in the U.S.: 5G NR (Bands n1, n2, n3, n5, n7, n8, n12, n20, n25, n28, n29, n30, n38, n40, n41, n48, n66, n71, n77, n78, n79), but...
apple store down

Apple Store Down Ahead of New iPad Air and iPhone SE Pre-Orders

Thursday March 10, 2022 11:23 pm PST by
Apple's online store is down ahead of iPad Air and iPhone SE pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the back of the iPhone 13 and iPhone 13 Pro. The device's new 12MP Wide camera...
Green iPhone 13 Purple iPad Air

Apple Rumored to Announce Green iPhone 13 and Purple iPad Air at 'Peek Performance' Event

Monday March 7, 2022 7:35 am PST by
Apple plans to introduce a new green color option for the iPhone 13 and iPhone 13 mini at its "Peek Performance" event tomorrow, according to Luke Miani, host of a tech channel on YouTube. This would be similar to Apple announcing a purple color option for the iPhone 12 and iPhone 12 mini at its April 2021 event last year. Miani said Apple also plans to introduce a purple color option for...

Popular Stories

iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
maxresdefault

Video Review: Four Days With the iPhone 14 Pro Max

Wednesday September 21, 2022 7:49 am PDT by
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone. Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
facebook meta

Meta Sued Over Tracking iPhone Users Despite Apple's Privacy Features

Thursday September 22, 2022 5:12 am PDT by
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking. In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...