Apple Highlights iPad Air M1 Chip, Colors and Other Features in New Ad

It is the official launch day for the updated M1 iPad Air and 5G iPhone SE, which means Apple is beginning to advertise its new products. On its YouTube channel, Apple today shared an ad focused on the new ‌iPad Air‌.


Called "Election," the spot features a group of students using the ‌iPad Air‌ to create campaigns for a high school election. The ‌iPad Air‌'s camera, Apple Pencil support, 5G connectivity, messaging, keyboard compatibility, and other features are shown off.

Introducing the new iPad Air. Supercharged by the Apple M1 chip. In five amazing colors. 10.9-inch Liquid Retina display with 5G. (Cellular models subject to availability. Accessories sold separately.) 12MP Ultra Wide front camera with Center Stage. And, of course, it works with Apple Pencil and Magic Keyboard.

"Your next computer is not a computer," reads the tagline for the video. Apple has used this phrasing in the past for various iPads, including the iPad Pro. The ‌iPad Air‌ is now quite similar to the ‌iPad Pro‌ as both tablets feature the same ‌M1‌ chip and Center Stage camera setup.

Pricing on the ‌iPad Air‌ begins at $599 and it is available from Apple's website and Apple retail stores.

Related Roundup: iPad Air
Buyer's Guide: iPad Air (Buy Now)
Related Forum: iPad

Top Rated Comments

nepalisherpa Avatar
10 weeks ago
All of that can be done with older iPads as well. Apple, give us a more advanced iPadOS to utilize that M1.
Score: 13 Votes (Like | Disagree)
MacFather Avatar
10 weeks ago
Better display, better speakers, better biometric authentication. Still fast enough with 4x more storage at same $599.

Score: 13 Votes (Like | Disagree)
japanime Avatar
10 weeks ago
Sparks in an Apple commercial?

THERE IS A GOD!


Score: 8 Votes (Like | Disagree)
ufgatorvet Avatar
10 weeks ago
Got mine today. Obviously snappier response, transferring files and editing video quicker, center stage not gimmicky but useful. YMMV

Great update from Air 4 --> 5. With trade in, cost was ~$250. Works with my existing MK and pencil.

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.

PS: I for one don't mind incremental upgrades, since it reduces overall costs with having not to replace accessories, etc.
Score: 5 Votes (Like | Disagree)
imnotthewalrus Avatar
10 weeks ago

Not sure why all the hate about this update. This device checks all the boxes for what it is supposed to be.
Thank you. Finally a voice of reason.
Score: 5 Votes (Like | Disagree)
BWhaler Avatar
10 weeks ago
This was a great update to an already strong offering.
Score: 5 Votes (Like | Disagree)

Related Stories

iPad Air Feature 2 teal

iPad Air 5 to Offer Long-Overdue Features

Monday January 31, 2022 2:25 am PST by
Apple is poised to launch the fifth-generation iPad Air in the spring, offering an array of features that have largely already come to other iPad models, according to recent reports. According to Japanese blog Mac Otakara, Apple is planning to give the fifth-generation iPad Air features from the sixth-generation iPad mini, including the A15 Bionic chip, a 12-megapixel Ultra Wide front camera ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
ipad air m1 1

Hands-On With the New M1 iPad Air

Friday March 18, 2022 12:27 pm PDT by
Apple last week introduced an updated iPad Air with an M1 chip, and now the new tablet is available for purchase. We picked one up to see how it compares to the iPad Pro, which also has an M1 chip, to give you an idea of which of Apple's iPads is right for you. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the fifth-generation iPad Air looks just like the...
iPad Air Feature 2

New iPad Air and iPhone SE Models With A15 Chip, 5G, and More Reportedly Enter Production

Friday February 4, 2022 7:27 am PST by
Apple suppliers have started production of a new fifth-generation iPad Air and third-generation iPhone SE, according to Japanese blog Mac Otakara. Citing reliable sources in China, the report claims that the new iPhone SE will retain the same chassis design as the current model released in 2020, and the device will apparently continue to lack support for MagSafe accessories. Key features of...
iPad Air Feature 2

iPad Air 5 Rumored to Feature M1 Chip, 8GB RAM, and 128GB Base Storage

Tuesday March 8, 2022 3:52 am PST by
The fifth-generation iPad Air will feature a range of significantly upgraded internals, according to an unverified but increasingly plausible report coming out of Asia. According to a post from the account "yeux1122" on the Korean blog Naver, the fifth-generation iPad Air will feature the M1 chip. As a result, the iPad Air is also destined to be paired with 8GB of memory, the post claims. ...
iphone se 5g

iPhone SE and iPad Air Don't Offer Fastest mmWave 5G

Tuesday March 8, 2022 11:36 am PST by
The new $429 iPhone SE and $599 iPad Air with 5G connectivity do not appear to support the fastest mmWave 5G bands, based on the technical specifications listed on Apple's website. Both the iPhone SE and the iPad Air mention support for the following 5G bands in the U.S.: 5G NR (Bands n1, n2, n3, n5, n7, n8, n12, n20, n25, n28, n29, n30, n38, n40, n41, n48, n66, n71, n77, n78, n79), but...
apple store down

Apple Store Down Ahead of New iPad Air and iPhone SE Pre-Orders

Thursday March 10, 2022 11:23 pm PST by
Apple's online store is down ahead of iPad Air and iPhone SE pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. The new iPhone SE features the same 4.7-inch display as the current model, but now offers the toughest glass in a smartphone on the front and back — the same as on the back of the iPhone 13 and iPhone 13 Pro. The device's new 12MP Wide camera...
Green iPhone 13 Purple iPad Air

Apple Rumored to Announce Green iPhone 13 and Purple iPad Air at 'Peek Performance' Event

Monday March 7, 2022 7:35 am PST by
Apple plans to introduce a new green color option for the iPhone 13 and iPhone 13 mini at its "Peek Performance" event tomorrow, according to Luke Miani, host of a tech channel on YouTube. This would be similar to Apple announcing a purple color option for the iPhone 12 and iPhone 12 mini at its April 2021 event last year. Miani said Apple also plans to introduce a purple color option for...

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...