A "hashflag" for Apple's upcoming "Peek Performance" event has gone live on Twitter, offering users a special stylized Apple logo alongside "#AppleEvent" as a means to promote and increase visibility for the event.
According to Jane Manchun Wong's Hashflag Browser, the hashflag will remain live on the platform until March 11 and is designated under "#AppleEvent," "#EventoDaApple," and "#ÉvénementApple."
Apple's use of a Twitter hashflag is not new, and the company has had one for every event since September 2020. According to Agency Creative, these "hashflags" can cost upwards of one million dollars, and they're commonly seen for large events like the Super Bowl or holidays.
Apple yesterday officially announced it would be holding an event on Tuesday, March 8 at 10:00 a.m. Pacific, where rumors suggest a new iPhone SE, iPad Air, and at least one new Mac will be announced. The event tagline, "Peek performance," has prompted speculation that Apple may offer a peek at a future product, but that remains purely speculative.
For a full rundown of everything we expect, see our guide.
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
Peek possibly at the AR/VR headset… but I’d say that’s more likely going to be focalized at WWDC June 2022 looking at the software demo side of things.
Peek possibly at the AR/VR headset… but I’d say that’s more likely going to be focalized at WWDC June 2022 looking at the software demo side of things.
No chance we will see that till the fall at least this is just entry level products at this event
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
