Apple Launches New iPhone 13 Product Pages Highlighting Key Features

Apple is rolling out new product pages for the iPhone 13 and iPhone 13 Pro that provide a simplified overview of each device's key features.

iphone 13 pro key features page
The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple's website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

The new product pages are shorter than the original ones, with customers able to click or tap a plus sign next to each feature for additional details.

Apple is still using its original iPhone 13 and iPhone 13 Pro product pages in some countries, such as Canada, and the older pages can still be accessed with direct links for now in countries that have switched to the new "Key Features" pages.

(Thanks, @AppleSWUpdates!)

Related Forum: iPhone

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
53 months ago
Apple is right. There is no phone like an iPhone. Maximizing the sales even further before the iPhone SE 2022 gets announced.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
53 months ago
Sounds more like that’s a wrap on iPhone 13, on to iPhone 14. I wonder how far they are in development?
Score: 3 Votes (Like | Disagree)
53 months ago
The battery life made possible via largest iPhone battery & A15's performance per watt is the main draw for me.

My use case has me hitting ~1 week between charges.

If the Pro Max's display enlarged to 7.2" and increase battery mAh to more than 8,700 then it would be so so awesome for me to charge every pay day! :)
Score: 3 Votes (Like | Disagree)
StoneJack Avatar
53 months ago

Yeah there’s lot of confusion, my friend upgraded his iPhone 12 mini to an iPhone 13 mini thinking he was going to get the macro feature and here it’s not in the mini. o_O
No mini for macro ? no macro for mini
Score: 2 Votes (Like | Disagree)
expectdelay Avatar
53 months ago
I want to give kudos to Apple on the 13 Pro Max, it's an exceptional phone.
Score: 2 Votes (Like | Disagree)
kyleh22 Avatar
53 months ago

I love my 13 Pro. After my 10S Max, 11 Pro Max, and 12 Pro Max I went with the smaller screen because Pro Max models were getting too heavy and clunky. To be honest, with a very minimal case my 13 Pro still feels a bit clunky and heavy. I somewhat regret not getting the iPhone Mini, and hope it's still around in an updated form next cycle. The thing that kept me from really considering it is that it always has worse hardware - I don't think I get much marginal benefit out of the better cameras, ProMotion screen, slightly larger battery, etc. but all of the pros (pun intended) combined have kept me from seriously considering the Mini. Maybe I just needed to get the smaller 13 Pro as a stepping stone to the 14 Mini (if it exists) ?

Edit: of all my previous phones, I think the 10S Max was my favorite. I used it without a case, it was so thin and the polished glass on the back kept it from sliding out of my hand like it does with the frosted glass on current models. The rounded edges didn't dig into my hand, a subtle difference but I miss it. It felt like it fit better, was more human.
I still use the X b/c the form factor is so good. The new phones are too heave and thick. The Mini would be great for me or the SE if it had the face ID.
Score: 2 Votes (Like | Disagree)