Apple Launches New iPhone 13 Product Pages Highlighting Key Features

Apple is rolling out new product pages for the iPhone 13 and iPhone 13 Pro that provide a simplified overview of each device's key features.

iphone 13 pro key features page
The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple's website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

The new product pages are shorter than the original ones, with customers able to click or tap a plus sign next to each feature for additional details.

Apple is still using its original iPhone 13 and iPhone 13 Pro product pages in some countries, such as Canada, and the older pages can still be accessed with direct links for now in countries that have switched to the new "Key Features" pages.

(Thanks, @AppleSWUpdates!)

Related Forum: iPhone

Popular Stories

Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is just a few hours away, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
50 months ago
Apple is right. There is no phone like an iPhone. Maximizing the sales even further before the iPhone SE 2022 gets announced.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
50 months ago
Sounds more like that’s a wrap on iPhone 13, on to iPhone 14. I wonder how far they are in development?
Score: 3 Votes (Like | Disagree)
Hexley Avatar
50 months ago
The battery life made possible via largest iPhone battery & A15's performance per watt is the main draw for me.

My use case has me hitting ~1 week between charges.

If the Pro Max's display enlarged to 7.2" and increase battery mAh to more than 8,700 then it would be so so awesome for me to charge every pay day! :)
Score: 3 Votes (Like | Disagree)
StoneJack Avatar
50 months ago

Yeah there’s lot of confusion, my friend upgraded his iPhone 12 mini to an iPhone 13 mini thinking he was going to get the macro feature and here it’s not in the mini. o_O
No mini for macro ? no macro for mini
Score: 2 Votes (Like | Disagree)
expectdelay Avatar
50 months ago
I want to give kudos to Apple on the 13 Pro Max, it's an exceptional phone.
Score: 2 Votes (Like | Disagree)
kyleh22 Avatar
50 months ago

I love my 13 Pro. After my 10S Max, 11 Pro Max, and 12 Pro Max I went with the smaller screen because Pro Max models were getting too heavy and clunky. To be honest, with a very minimal case my 13 Pro still feels a bit clunky and heavy. I somewhat regret not getting the iPhone Mini, and hope it's still around in an updated form next cycle. The thing that kept me from really considering it is that it always has worse hardware - I don't think I get much marginal benefit out of the better cameras, ProMotion screen, slightly larger battery, etc. but all of the pros (pun intended) combined have kept me from seriously considering the Mini. Maybe I just needed to get the smaller 13 Pro as a stepping stone to the 14 Mini (if it exists) ?

Edit: of all my previous phones, I think the 10S Max was my favorite. I used it without a case, it was so thin and the polished glass on the back kept it from sliding out of my hand like it does with the frosted glass on current models. The rounded edges didn't dig into my hand, a subtle difference but I miss it. It felt like it fit better, was more human.
I still use the X b/c the form factor is so good. The new phones are too heave and thick. The Mini would be great for me or the SE if it had the face ID.
Score: 2 Votes (Like | Disagree)