Instagram Testing Subscriptions That Let Users Pay for Content From Creators - MacRumors
Skip to Content

Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.

Instagram Feature 1
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.

For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."

Popular Stories

meta ai

Meta's New AI Image Tool Can Use Your Public Instagram Photos by Default

Wednesday July 8, 2026 1:52 pm PDT by
Meta is rolling out a new feature that lets people use public Instagram posts and reels to generate AI content, and it's turned on by default. If you have an Instagram account that's not set to private, there is a setting allowing anyone to generate content on Meta AI using your images and videos. The option was added to support Meta's new image generation model, Muse Image. Muse Image is...
meta logo new%402x

EU: Facebook and Instagram's Infinite Scroll May Break Digital Rules

Friday July 10, 2026 5:37 am PDT by
Meta has been warned by the European Commission that its endlessly scrolling Facebook and Instagram feeds may violate the EU's new Digital Services Act rules. In preliminary findings published on Friday, the Commission said that its investigation into features such as infinite scroll, autoplay, push notifications, and highly personalized recommender systems, found that Meta "did not...
Apple TV Thumb 3

Everything Coming in the 2026 Apple TV 4K

Wednesday July 8, 2026 4:51 pm PDT by
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27. Design Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...

Top Rated Comments

58 months ago
It's said a picture is worth a thousand words, but Meta is about to find out people value Instagram pictures at around $0.00.
Score: 31 Votes (Like | Disagree)
sw1tcher Avatar
58 months ago
🤣 Yeah, sure.... pay an Instagram "influencer" so I can see all their advertising.
Score: 27 Votes (Like | Disagree)
nwcs Avatar
58 months ago
HA HA HA HA --- me pay for someone's content on Instagram? Ho ho ho ho... My ribs are hurting.
Score: 21 Votes (Like | Disagree)
contacos Avatar
58 months ago
I am officially too old for all this crap. Even the whole „Meta“ term went above my head
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
58 months ago
HAHAHAAHAHAHAHAHAHAAHAHAAHAHAHAHAHAHAHAHAHA
Score: 12 Votes (Like | Disagree)
nezr Avatar
58 months ago
Insta-fans
Score: 11 Votes (Like | Disagree)