Skip to Content

Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.

Instagram Feature 1
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.

For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
MacBook Neo Feature Pastel 1

Apple Announces $599 'MacBook Neo' With A18 Pro Chip

Wednesday March 4, 2026 6:15 am PST by
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
Multicolored Low Cost A18 Pro MacBook Feature

Apple Accidentally Leaks 'MacBook Neo'

Tuesday March 3, 2026 7:00 am PST by
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...

Top Rated Comments

54 months ago
It's said a picture is worth a thousand words, but Meta is about to find out people value Instagram pictures at around $0.00.
Score: 31 Votes (Like | Disagree)
sw1tcher Avatar
54 months ago
🤣 Yeah, sure.... pay an Instagram "influencer" so I can see all their advertising.
Score: 27 Votes (Like | Disagree)
nwcs Avatar
54 months ago
HA HA HA HA --- me pay for someone's content on Instagram? Ho ho ho ho... My ribs are hurting.
Score: 21 Votes (Like | Disagree)
contacos Avatar
54 months ago
I am officially too old for all this crap. Even the whole „Meta“ term went above my head
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
54 months ago
HAHAHAAHAHAHAHAHAHAAHAHAAHAHAHAHAHAHAHAHAHA
Score: 12 Votes (Like | Disagree)
nezr Avatar
54 months ago
Insta-fans
Score: 11 Votes (Like | Disagree)