Instagram Testing Subscriptions That Let Users Pay for Content From Creators
Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.
Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.
Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.
For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."
Popular Stories
Instagram today implemented a small but useful change, allowing Instagram users to edit their comments for up to 15 minutes after writing the initial comment.
The Meta-owned social media site has long supported editing an Instagram post, but comments have never been able to be updated to correct typos. Editing a comment can be done by tapping on the new "Edit" option that is displayed after...
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today.
Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...
