Instagram Testing Subscriptions That Let Users Pay for Content From Creators
Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.
Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.
Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.
For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."
Popular Stories
Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time.
The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video...
Instagram today expanded its Edits video editing app to the Mac. Edits for Mac is intended for larger projects that benefit from a big screen and the control of a mouse and keyboard.
The app includes Instagram's licensed and royalty-free audio libraries, sound and video effects, and unlimited automatic captions.
Edits for Mac has a full multi-track timeline, keyframes for dynamic...
Apple has announced that the long-running Apple Support Community discussion forums for user-to-user tech support will be permanently closing on Friday, November 20. The forums have existed in some form for nearly 30 years, so it is the end of an era.
Effectively immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. The final...
![iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]](https://images.macrumors.com/t/SbkSBpphyjvBjtgfgNZg-KvvJD0=/112x112/article-new/2026/07/General-iCloud-App-Feature.jpg)
