PUBG Maker Sues Apple and Google for Not Removing Clone Apps

Krafton, developer popular online battle game PlayerUnknown's Battlegrounds, or PUBG, has sued Apple, Google, and gaming company Garena over PUBG clone apps that copy PUBG gameplay, reports Reuters.

pubg
The lawsuit accuses Garena of creating PUBG clones called "Free Fire" and "Free Fire Max," which originated in Singapore and were later released in the United States. Apple and Google are named in the lawsuit for selling the "blatantly infringing version" of PUBG that was created by Garena.

As set forth in detail below, Free Fire and Free Fire Max extensively copy numerous aspects of Battlegrounds, both individually and in combination, including Battlegrounds' copyrighted unique game opening "air drop" feature, the game structure and play, the combination and selection of wearpons, armor, and unique objects, locations, and the overall choice of color schemes, materials, and textures.

Apple and Google are accused of distributing hundreds of millions of copies of the Free Fire apps, earning Garena "hundreds of millions of dollars" and netting Apple and Google a "substantial amount of revenue."

Garena's apps had more than 100 million daily users at the end of 2020, and in 2019 and 2020, Garena said that Free Fire was the most downloaded mobile game globally. Krafton estimates that Garena earned more than $2 billion in 2020, with $100 million of that coming from the U.S.

Apple on December 21, 2021 was told that Free Fire infringes on Krafton's PUBG copyrights, but Apple has not taken action to remove the game from the App Store.

The lawsuit goes into great detail on the PUBG gameplay functions that have been copied in the Free Fire apps, but ultimately Krafton is asking for damages and Apple and Google's profits from the sale of the Free Fire apps.

Krafton also had a dispute with NetEase over PUBG clones, but that lawsuit was settled in 2019, and the company also sued Epic Games over Fortnite, but ultimately dropped the lawsuit.

Apps that copy concepts and gameplay features from other apps are nothing new in the ‌App Store‌, and clone apps have long been a problem. Just this week, in fact, Apple's ‌App Store‌ allowed several clones of popular web game "Wordle" onto the App Store, only pulling them after media outcry.

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

LawJolla Avatar
50 months ago
As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
Score: 23 Votes (Like | Disagree)
chromite Avatar
50 months ago

As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
Wasn’t that because Warner bros literally used the same source code? There was a bug that was replicated
Score: 21 Votes (Like | Disagree)
roar08 Avatar
50 months ago

Wasn’t that because Warner bros literally used the same source code? There was a bug that was replicated
Yes. This was a source code claim, not just a visual clone.
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
50 months ago

Another reason why we need alternative app stores.
But alternative app stores would have clones too... and we'd still be in this same place.

:)
Score: 12 Votes (Like | Disagree)
The Reverend Dr Galactus Avatar
50 months ago

As far as I was aware I didn't think you could copyright gameplay mechanics, you can only protect "artwork" and rule wording if you're talking about board games. Zynga has made a living by ripping off other games.
This is correct. I'm surprised the IP attorney in this thread hasn't commented on this aspect, but in the US (and most other jurisdictions), gameplay mechanics are covered under patent law, not copyright. Copyright only protects the expression of an idea, not the idea itself, and unless Krafton applied for and received a patent for the battle royale format (possible, but highly unlikely), they have no standing for an infringement claim on the gameplay aspect whatsoever.

The only other area where they could potentially have a claim is under trademark protection. There is a legal concept called trade dress which covers the "look and feel" of a product, and the legal standard generally applied is whether a competing product causes "confusion in the marketplace;" that is, if someone could plausibly mistake your clone for the real thing.

So they might have a case for trademark infringement, there's a small chance they could have a case for patent infringement if they actually secured a software patent on battle royale (then is Epic licensing it for Fortnite?), but unless they can prove the clones use specific media or code from PUBG, copyright doesn't enter into this case.
Score: 9 Votes (Like | Disagree)
4jasontv Avatar
50 months ago

As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
JEEZ LawJolla, you need to be more thorough when making unpaid comments on a message board. I expect to see you discuss all points of legal address, even if it's not relevant to the conversation. You can add non-significant references to appendix B. For example, what does maritime law say about this specific situation? For each statement explain why it is or isn't relevant. Only citations made using the 19th edition of Bluebook will be accepted.
Score: 8 Votes (Like | Disagree)