Apple Shares Three New Humorously Dramatic Ads Showing Off iPhone 13 Pro Camera Capabilities
Apple has debuted three new "Shot on iPhone" ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way.
In "Detectives," a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. The foreground detective mentions that the focus is on him since he's the main character while the background "supporting cast" detective asks whether he's out of focus and "what if my character had a big reveal?"
In "The Basement," a woman wanders through a dimly lit house as a ghostly voice repeatedly cries "Help me!" As she opens the door to the basement, the woman says "I'm scared...that the picture quality will suffer in such low light," but the voice from the basement reassures her that she "looks really good."
The final ad is entitled "Pavel" and it features black-and-white footage zooming in on a man sitting alone in a chair while somber music plays. A woman enters and begins speaking to him in Russian, asking if he is okay and saying "this slow unnerving zoom suggests you are descending into madness."
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We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
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We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
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American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
