The Pixel 6, Google's latest flagship smartphone, launched just two months after Apple's iPhone 13 lineup. Despite being touted as a leading Android competitor to the iPhone, the Pixel 6 suffers from considerably worse depreciation.
In the first month after launch, all of the iPhone 13 models depreciated by 24.9 percent on average. The Pixel 6 models, on the other hand, lost 42.6 percent of their value on average. Since then, the iPhone 13 has regained some of its value, with a recovery of 3.1 percent of its value since the first month. Overall, the iPhone 13 models are holding their value significantly better, leading to minimized losses for customers looking to sell their new device.
Looking at the most low-cost options in the respective lineups, the 128GB Pixel 6 lost the least value of all of the Google models with depreciation of 36.6 percent. This compares to depreciation of 26.9 percent for the 128GB iPhone 13 mini, which is among the least popular iPhone models.
Last month, it was reported that the iPhone 13 models were holding their value much better than any previous iPhone in the period after launch. Going into December, the iPhone 13 has shown continued buoyancy with the lowest depreciation rate in the entire smartphone industry. That being said, the Pixel 6 is still early in its release and the coming months will present a clearer picture of the depreciation contrast between it and the iPhone 13.
SellCell's research is based on data from 45 buyback vendors. See the full report for more detailed information.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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That's no surprise to anyone who owns a Pixel. I'm on my second one, and by the time you've kept one over two years, even Google isn't interested in them for trade-in. That's one of the reasons I'm considering coming back to iPhone in the new year.
This has always been the case. Try selling a 3 year old run of the mill Dell laptop and you can't give it away. Where a Mac will still get about 25% depreciation pear year.
