Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch - MacRumors
Skip to Content

Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch

Apple's development of its rumored augmented reality (AR) headset is beginning to mirror the period before the launch of the Apple Watch, according to Morgan Stanley analysts.

apple mixed reality headset mockup feature yellow
In a note to investors, seen by Investor's Business Daily, Morgan Stanley analysts explained that after years of building expertise and a number of setbacks, Apple's long-awaited AR headset is "approaching liftoff." This is evidenced by the fact that Apple's AR project is purportedly beginning to match the development of the Apple Watch before its announcement in late 2014.

The company has published a huge number of patents related to augmented reality and virtual reality, including hardware, input mechanisms, and user interfaces. Now, "Apple's patent portfolio is beginning to mirror the period prior to the Watch launch."

Ahead of the Apple Watch's unveiling in 2014, Apple heavily patented the technology behind the device, including iPhone connectivity and sensors, pedometer functionality and step detection, low-power Bluetooth, and more. While MacRumors has been covering many of Apple's patents over a decade, there has been a noticeable uptick in patent filings related to head-mounted displays in recent times.

For example, today, Apple was granted a patent for wrist-based devices, such as the Apple Watch, "to produce a virtual representation of the hands or otherwise be used to receive and interpret gestures as user input" in a head-mounted display.

Morgan Stanley highlighted that while Apple has faced difficulties with the development of its AR technology, the project is steadily nearing launch:

The enormity of the technical challenge — compressing daylong battery, 5G, compute, cameras, lidar, projectors and wave guide lenses into a lightweight, attractive pair of glasses — is hard to overstate, but we are approaching liftoff.

The note added that "Apple's entry into the eyewear market will be the game changer for all participants as the technology gets normalized and popularized."

Apple analyst Ming-Chi Kuo believes Apple's "mixed reality" headset will launch in late 2022 to early 2023, with a separate smart glasses device following between 2023 and 2025.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Vision Pro M5 Announcement

New Vision Pro Headset: Apple Considering Four Different Concepts

Monday September 28, 2026 3:52 am PDT by
Apple is working on a "completely revamped" Vision Pro headset that could go in any of four directions and likely won't arrive before late 2028 or early 2029, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said Apple's Vision team is exploring four concepts for the device, codenamed N224, including designs that offload internal components in a similar ...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases First watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas

Wednesday September 16, 2026 10:12 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the first betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two days after the 27.0 software updates were released. Registered developers can download the betas through the Settings app on each device. Two new Apple Intelligence features are coming to the Apple Watch Series 12...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Second watchOS 27.2, tvOS 27.2 and visionOS 27.2 Betas

Monday September 21, 2026 10:20 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the second betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come week after Apple released the first betas. Registered developers can download the betas through the Settings app on each device. With iOS 27.2 and watchOS 27.2, Apple is testing the new Health app that it showed off...

Top Rated Comments

64 months ago

Like so many of these products it makes for a great demo but little inroads into usefulness.
That’s exactly what they said about smartphones
Score: 16 Votes (Like | Disagree)
64 months ago
So Apple is finally getting into the scuba diving market.
Score: 13 Votes (Like | Disagree)
ratspg Avatar
64 months ago
VR/AR is coming..... fast. Sigh. Anybody wants to get together in the REAL universe, instead of the metaverse, just hit me up, lol.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
64 months ago

This is an area where consumers are gonna see the benefits of Competition !

Meta vs Apple !
You are talking about this guy?



Attachment Image
Score: 12 Votes (Like | Disagree)
AmazeSE Avatar
64 months ago
I can't wait. Other companies have made their own VR/AR devices but Apple's implementation is gonna be the best.
Score: 10 Votes (Like | Disagree)
64 months ago

Any App Dev who develops for Apple's AR Headset will ALSO, almost certainly, develop for Meta's AR Headset !

BIG difference vs ANY other market Apple has ever tried to get into !

Zuck will do whatever Meta needs to do try to dominate the market !

I'm NOT sure we've seen that before in ANY area Apple has competed !
I don’t think so.
No matter what Mark Zuckerberg does, Facebook will always be Facebook.
They’ve tried to get into their own devices before, their own phones, now their own headset technology, and it didn’t go well.
Score: 8 Votes (Like | Disagree)
Latest Stories
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
6 hours ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
7 hours ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
7 hours ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
7 hours ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
7 hours ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
8 hours ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
21 hours ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
22 hours ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
1 day ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
1 day ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
1 day ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
1 day ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
1 day ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
1 day ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
1 day ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
1 day ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
1 day ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
1 day ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
2 days ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
2 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
2 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
2 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
2 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
2 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
2 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
2 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
2 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
2 days ago
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
Amazon Unveils New iPad Rivals With Alexa+ and Google Play
2 days ago