Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch - MacRumors
Skip to Content

Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch

Apple's development of its rumored augmented reality (AR) headset is beginning to mirror the period before the launch of the Apple Watch, according to Morgan Stanley analysts.

apple mixed reality headset mockup feature yellow
In a note to investors, seen by Investor's Business Daily, Morgan Stanley analysts explained that after years of building expertise and a number of setbacks, Apple's long-awaited AR headset is "approaching liftoff." This is evidenced by the fact that Apple's AR project is purportedly beginning to match the development of the Apple Watch before its announcement in late 2014.

The company has published a huge number of patents related to augmented reality and virtual reality, including hardware, input mechanisms, and user interfaces. Now, "Apple's patent portfolio is beginning to mirror the period prior to the Watch launch."

Ahead of the Apple Watch's unveiling in 2014, Apple heavily patented the technology behind the device, including iPhone connectivity and sensors, pedometer functionality and step detection, low-power Bluetooth, and more. While MacRumors has been covering many of Apple's patents over a decade, there has been a noticeable uptick in patent filings related to head-mounted displays in recent times.

For example, today, Apple was granted a patent for wrist-based devices, such as the Apple Watch, "to produce a virtual representation of the hands or otherwise be used to receive and interpret gestures as user input" in a head-mounted display.

Morgan Stanley highlighted that while Apple has faced difficulties with the development of its AR technology, the project is steadily nearing launch:

The enormity of the technical challenge — compressing daylong battery, 5G, compute, cameras, lidar, projectors and wave guide lenses into a lightweight, attractive pair of glasses — is hard to overstate, but we are approaching liftoff.

The note added that "Apple's entry into the eyewear market will be the game changer for all participants as the technology gets normalized and popularized."

Apple analyst Ming-Chi Kuo believes Apple's "mixed reality" headset will launch in late 2022 to early 2023, with a separate smart glasses device following between 2023 and 2025.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Second watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday June 15, 2026 10:06 am PDT by
Apple today provided developers with the second betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes three weeks after Apple seeded the first betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
iceland visionos 27 environment%402x

visionOS 27 Gains New Icelandic Environment Called 'Thórsmörk'

Tuesday June 9, 2026 2:52 am PDT by
Apple made the visionOS 27 beta available to Vision Pro developers after Monday's WWDC 2026 keynote, and in this version there is a new Environment that allows you to immerse yourself in the Icelandic highlands. "Thórsmörk" is a mountain ridge in Iceland that was named after the Norse god Thor. It offers a nighttime and daytime experience of the icy landscape surrounding a lake, complete...
visionos 27

visionOS 27: Siri AI, Eye-Aware Notifications, Curved Windows, and More

Tuesday June 9, 2026 8:50 am PDT by
Apple's WWDC 2026 keynote may have seemed relatively quiet on the Vision Pro front, but the visionOS 27 beta contains a decent amount of new features and quality of life improvements that are likely to be welcomed by the headset's user base. As you'd expect, visionOS 27 is getting the new Apple Intelligence and Siri AI features that Apple has brought to iOS 27 and macOS 27, but this time...

Top Rated Comments

61 months ago

Like so many of these products it makes for a great demo but little inroads into usefulness.
That’s exactly what they said about smartphones
Score: 16 Votes (Like | Disagree)
61 months ago
So Apple is finally getting into the scuba diving market.
Score: 13 Votes (Like | Disagree)
ratspg Avatar
61 months ago
VR/AR is coming..... fast. Sigh. Anybody wants to get together in the REAL universe, instead of the metaverse, just hit me up, lol.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
61 months ago

This is an area where consumers are gonna see the benefits of Competition !

Meta vs Apple !
You are talking about this guy?



Attachment Image
Score: 12 Votes (Like | Disagree)
AmazeSE Avatar
61 months ago
I can't wait. Other companies have made their own VR/AR devices but Apple's implementation is gonna be the best.
Score: 10 Votes (Like | Disagree)
61 months ago

Any App Dev who develops for Apple's AR Headset will ALSO, almost certainly, develop for Meta's AR Headset !

BIG difference vs ANY other market Apple has ever tried to get into !

Zuck will do whatever Meta needs to do try to dominate the market !

I'm NOT sure we've seen that before in ANY area Apple has competed !
I don’t think so.
No matter what Mark Zuckerberg does, Facebook will always be Facebook.
They’ve tried to get into their own devices before, their own phones, now their own headset technology, and it didn’t go well.
Score: 8 Votes (Like | Disagree)