Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch - MacRumors
Skip to Content

Apple AR Headset 'Approaching Liftoff' as Development Mirrors Period Before Apple Watch Launch

Apple's development of its rumored augmented reality (AR) headset is beginning to mirror the period before the launch of the Apple Watch, according to Morgan Stanley analysts.

apple mixed reality headset mockup feature yellow
In a note to investors, seen by Investor's Business Daily, Morgan Stanley analysts explained that after years of building expertise and a number of setbacks, Apple's long-awaited AR headset is "approaching liftoff." This is evidenced by the fact that Apple's AR project is purportedly beginning to match the development of the Apple Watch before its announcement in late 2014.

The company has published a huge number of patents related to augmented reality and virtual reality, including hardware, input mechanisms, and user interfaces. Now, "Apple's patent portfolio is beginning to mirror the period prior to the Watch launch."

Ahead of the Apple Watch's unveiling in 2014, Apple heavily patented the technology behind the device, including iPhone connectivity and sensors, pedometer functionality and step detection, low-power Bluetooth, and more. While MacRumors has been covering many of Apple's patents over a decade, there has been a noticeable uptick in patent filings related to head-mounted displays in recent times.

For example, today, Apple was granted a patent for wrist-based devices, such as the Apple Watch, "to produce a virtual representation of the hands or otherwise be used to receive and interpret gestures as user input" in a head-mounted display.

Morgan Stanley highlighted that while Apple has faced difficulties with the development of its AR technology, the project is steadily nearing launch:

The enormity of the technical challenge — compressing daylong battery, 5G, compute, cameras, lidar, projectors and wave guide lenses into a lightweight, attractive pair of glasses — is hard to overstate, but we are approaching liftoff.

The note added that "Apple's entry into the eyewear market will be the game changer for all participants as the technology gets normalized and popularized."

Apple analyst Ming-Chi Kuo believes Apple's "mixed reality" headset will launch in late 2022 to early 2023, with a separate smart glasses device following between 2023 and 2025.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

apple park at night 1

Apple Hires Former Meta Lawyer to Oversee Global Litigation

Saturday October 17, 2026 1:21 pm PDT by
Apple has hired former Meta lawyer Scott Tucker to lead its litigation team, according to Bloomberg's Mark Gurman. Tucker will become Apple's vice president of global litigation and financial services, a new position overseeing commercial lawsuits, patent disputes, and legal matters involving its financial products. He previously led litigation at Meta and held a senior legal role at Morgan...
Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
apple vision pro orange

Apple Releases visionOS 27.2

Monday October 26, 2026 10:46 am PDT by
Apple today released visionOS 27.2, the first big update for the visionOS 27 operating system that runs on the Apple Vision Pro. visionOS 27.2 can be downloaded by opening the Settings app, selecting the General section, and choosing Software Update. Installing the update requires the headset to be removed, and a progress bar appears on the EyeSight display. The visionOS 27.2 update...

Top Rated Comments

65 months ago

Like so many of these products it makes for a great demo but little inroads into usefulness.
That’s exactly what they said about smartphones
Score: 16 Votes (Like | Disagree)
65 months ago
So Apple is finally getting into the scuba diving market.
Score: 13 Votes (Like | Disagree)
ratspg Avatar
65 months ago
VR/AR is coming..... fast. Sigh. Anybody wants to get together in the REAL universe, instead of the metaverse, just hit me up, lol.
Score: 12 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
65 months ago

This is an area where consumers are gonna see the benefits of Competition !

Meta vs Apple !
You are talking about this guy?



Attachment Image
Score: 12 Votes (Like | Disagree)
AmazeSE Avatar
65 months ago
I can't wait. Other companies have made their own VR/AR devices but Apple's implementation is gonna be the best.
Score: 10 Votes (Like | Disagree)
65 months ago

Any App Dev who develops for Apple's AR Headset will ALSO, almost certainly, develop for Meta's AR Headset !

BIG difference vs ANY other market Apple has ever tried to get into !

Zuck will do whatever Meta needs to do try to dominate the market !

I'm NOT sure we've seen that before in ANY area Apple has competed !
I don’t think so.
No matter what Mark Zuckerberg does, Facebook will always be Facebook.
They’ve tried to get into their own devices before, their own phones, now their own headset technology, and it didn’t go well.
Score: 8 Votes (Like | Disagree)
Latest Stories
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
25 minutes ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
30 minutes ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
1 hour ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
1 hour ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 hours ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 hours ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
4 hours ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
4 hours ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
4 hours ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
4 hours ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
7 hours ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
17 hours ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
19 hours ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
19 hours ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
20 hours ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
20 hours ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
21 hours ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
23 hours ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
23 hours ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
1 day ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
1 day ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
1 day ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
1 day ago
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
MacBook Pro PROLED XDR Reviews Are In: Is the Touchscreen Worth It?
1 day ago
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
Early Black Friday Accessory Deals at Amazon Include TVs, Headphones, and Charging Devices
1 day ago
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
Apple Creator Studio App Updates Rolling Out, Starting With Logic Pro
1 day ago
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
Siri AI Waitlist Now Limited to Times of 'High Demand,' Says Apple
1 day ago
See Apple's Touchscreen MacBook Pro in Action
See Apple's Touchscreen MacBook Pro in Action
1 day ago
MacBook Neo Shipments Expected to Double in 2027
MacBook Neo Shipments Expected to Double in 2027
1 day ago
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
HomeView Code Suggests Future Support for AI Chatbot Apps, Anti-Spoofing Protection
1 day ago