Apple CEO Tim Cook publicly for the first time today revealed that he has personally invested in cryptocurrency and that he's been interested in it "for a while."
The comments came during Cook's appearance at The New York Times "DealBook" summit, where Cook was questioned on privacy, sideloading, and more.
Answering whether he owns any cryptocurrency, Cook replied, "I do," adding that "it's reasonable to own it as a part of a diversified portfolio. I'm not giving anybody investment advice, by the way." Cook said that Apple has no "immediate" plans to accept cryptocurrency as a means of payment for its products or within Apple Pay.
Despite the company's lack of "immediate" plans to get involved in the world of cryptocurrency, Cook did say that it's something Apple is "looking into." Cook said that Apple has no plans to invest in cryptocurrency given his belief that "people [don't] buy Apple stock to get exposure to crypto. So if they want to do that, they can you know, invest directly in crypto through other means."
Speaking on the growing popularity of NFTs, Cook says it too is also "interesting" but that it will "take a while to play out in a way that is for the mainstream person."
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 6:07 am PST by Joe Rossignol
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker.
For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com.
The new...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Sunday January 25, 2026 11:46 am PST by Joe Rossignol
Apple plans to release new MacBook Pro, MacBook Air, Mac Studio, and Studio Display models in the first half of this year, according to Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman added that redesigned MacBook Pro models with an OLED touch screen "should be hitting toward the end of 2026," meaning that the MacBook Pro line would be upgraded twice this year.
First up...
Sunday January 25, 2026 6:02 pm PST by Joe Rossignol
2026 promises to be yet another busy year for Apple, with the company rumored to be planning more than 20 product announcements over the coming months.
Beyond the usual updates to iPhones, iPads, Macs, and Apple Watches, Apple is expected to release its all-new smart home hub, which was reportedly delayed until the more personalized version of Siri is ready. Other unique products rumored for ...
