Instagram Preparing to Launch Subscriptions to Let Users Pay for 'Exclusive Content' From Creators

Instagram is preparing to launch in-app subscriptions, allowing users to pay for exclusive content from their favorite creators as the platform looks to move away from conventional ads for monetization, recent App Store listings have suggested.

Instagram Feature 2
In May of this year, Instagram head Adam Mosseri said in an interview with The Information that the platform was exploring the idea of subscriptions, explaining there are "different ways to facilitate a financial relationship between a fan and a creator." "Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad," he added.

Now, Instagram seems to be preparing to put its ambitions into action. As reported by TechCrunch, Instagram's ‌App Store‌ listing has recently gained new in-app subscriptions, as first spotted by Sensor Tower. The new in-app purchases are listed as "Instagram Subscriptions" for $0.99 and $4.99. Previously, Instagram had only listed Instagram Badge as an in-app purchase.

instagram subscriptions
In practice, the new subscription would let users pay their favorite creators for exclusive content not seen by non-paying users. According to screenshots shared by reverse engineer Alessandro Paluzzi, a subscription will include a "Member Badge," which gifts subscribers a "special badge" next to their username, and "Exclusive content."


Subscriptions are just one of the multiple features Instagram has in the pipeline to expand monetization opportunities for creators on the platform. As also revealed by Paluzzi, Instagram is working on "Exclusive Stories," which, as the name suggests, will offer paying followers access to exclusive stories.

Top Rated Comments

Phazer Avatar
10 weeks ago
Hopefully this means that, as a non-paying user, I finally won't have to see so much trash in my explore feed.
Score: 39 Votes (Like | Disagree)
AAPLGeek Avatar
10 weeks ago
"Creators":rolleyes:
Score: 26 Votes (Like | Disagree)
InGen Avatar
10 weeks ago
It's idol worship at every conceivable level. Humans in a perpetual loop of idolisation of other humans. An expanding influencer class and a misled influenced class, neither with tangible merit and both deserving pity. It has become the mark of a wise man not in what he engages in, but what he avoids engaging in. The avoidance of participation in these social media systems, with their ego-generating algorithmic manipulation, may just become an authentic indicator of a person's true intelligence and level of consciousness going forward.
Score: 26 Votes (Like | Disagree)
Smartass Avatar
10 weeks ago
I think majority of IG creators, and their sponsors, will be in for a rude awakening.
Score: 24 Votes (Like | Disagree)
MedRed Avatar
10 weeks ago
Instagram OF incoming in 3, 2, 1...
Score: 21 Votes (Like | Disagree)
pauloregan Avatar
10 weeks ago
Every service will become a mish mash of TikTok, Twitter, Instagram, Patreon, Snapchat and YouTube. There will be no discernable difference between them and the only people to lose out will be the creators and everyone who uses them.
All unique content will go and the same content will be uploaded to all.
Score: 21 Votes (Like | Disagree)

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