Apple Will Continue to Accept App Store Submissions Throughout Holiday Season

Apple today announced that developers will be able to submit new and updated app submissions via App Store Connect throughout the upcoming holiday season.

Mac App Store General Feature
Apple notes that the app review process may take longer from November 24 to November 28 and from December 23 to December 27:

This year, we're pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.

This marks a change from previous years when App Store Connect would not accept submissions during the holiday season.

Top Rated Comments

TheWatchfulOne Avatar
8 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
As a developer, I didn't find it odd that people want to take vacation time over Christmas.
Score: 21 Votes (Like | Disagree)
mabhatter Avatar
8 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
Not weird at all. Apps should be shaken out by the Holiday season. Devs are more likely to push a broken update in a rush to go on their own vacations... then it makes Apple look bad when everyone unboxed new devices and apps don't work.

Not to mention, it reduces load on the App Store because the usual companies with their useless weekly 250mb-500mb+ updates aren't sending stuff out. Then new devices have more bandwidth on Apple servers at the very busy season.
Score: 12 Votes (Like | Disagree)
dlewis23 Avatar
8 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
You find it odd they let there employees go home and not have to work during the holidays?
Score: 12 Votes (Like | Disagree)
sdf Avatar
8 months ago

Oh great, encouraging more work during time that should be spent with family and friends taking a break for a change.
Not everyone follows the holidays you do.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
8 months ago
This is great news. We need more apps to support the ProMotion for iOS and macOS before this year is up ?
Score: 4 Votes (Like | Disagree)
KrisLord Avatar
8 months ago
I always found it odd that during a peak time for new devices developers couldn’t make any changes.
Score: 3 Votes (Like | Disagree)

Related Stories

iphone 13 pro max display bleen

Largest iPhone Supplier Says Chip Shortage to Drag Into Second Half of 2022

Friday November 12, 2021 8:08 am PST by
Major iPhone supplier Foxconn says that it expects the ongoing chip shortage to continue well into the second half of next year, prolonging struggles of manufacturers, including Apple, to keep up with consumer demand, The Wall Street Journal reports. Apple has been dealing with the chip shortage for the past several quarters, but it only started significantly impacting Apple’s business in...
wordle

Clones of Popular 'Wordle' Game Flooding App Store, Including One Charging $30 Per Year [Updated]

Tuesday January 11, 2022 1:39 pm PST by
If you're a regular internet user you've probably heard of popular web-based daily guessing game Wordle, created by Josh Wardle. The game, which is entirely free to play, was introduced last fall and has been spreading like wildfire. Wordle asks players to guess a five letter word by identifying which letters are in the word and are located in the right location. Players get six guesses per...
General Calendar Feature

2022 Holidays Missing From iPhones in the UK, Australia, and Other Countries

Wednesday January 5, 2022 1:15 pm PST by
There's an ongoing issue with Apple's Calendar app for iPhone, which causes 2022 holidays to not show up for users in a number of countries. Earlier this week, we highlighted public holidays missing from devices in the UK, but MacRumors readers have let us know that this issue is much more widespread. Users in Australia, the UK, Spain, Germany, Portugal, Sweden, Denmark and other countries...
cydia vs apple feature

Judge Dismisses Cydia Creator's Lawsuit Against Apple For Now

Wednesday January 5, 2022 9:33 pm PST by
U.S. District Judge Yvonne Gonzalez Rogers today granted Apple's motion to dismiss a lawsuit filed against the company by Jay Freeman, creator of an alternative App Store known as Cydia for "jailbroken" iPhones and iPads. The case might not be over yet, however, as Freeman was given the option to file an amended complaint by January 19. Freeman sued Apple in late 2020, alleging that the...
foundation season 2

Apple TV+ Shares First Look at 'Foundation' Season 2 With New Cast Member Reveal

Tuesday February 1, 2022 9:58 am PST by
Apple today shared a first look at the second season of popular science fiction show "Foundation," which is based on Isaac Asimov's classic book series. The show focuses on four crucial individuals as they transcend space and time to overcome deadly crises, shifting loyalties, and complicated relationships that will determine the fate of humanity. "Foundation" was renewed for a second...
Apple TV plus MLB Friday Night Baseball hero big

Apple TV+ to Stream Live MLB Games With Weekly 'Friday Night Baseball' Doubleheader

Tuesday March 8, 2022 10:17 am PST by
Apple and Major League Baseball today announced that a weekly "Friday Night Baseball" doubleheader is coming to Apple TV+ for the 2022 season, which is currently postponed due to a labor dispute between the MLB and the MLB's Players Association. "Friday Night Baseball" will provide MLB fans with two marquee games to watch live on Friday nights each week during the regular season, complete...
google one app

Google One Disappears From App Store a Day After VPN Launch [Update: Google One is Back in the App Store]

Wednesday February 2, 2022 12:01 pm PST by
The Google One app for iPhone and iPad appears to have mysteriously disappeared from the App Store this morning, and it is no longer available for download. As noted on Reddit, attempting to download the Google One app in the United States and Canada pops up an error message that says "App Not Available." It is not clear why the app has been removed from the App Store at this time, and...
iOS App Store General Feature Dock

Indie Developer Dogged By Scammy Clone Apps Again Highlights the Holes in Apple's App Store Review Process

Monday February 21, 2022 9:29 am PST by
Apps that copy concepts and features from other apps are nothing new in the ‌App Store‌, but scammy like-for-like clones of genuine apps remain a perennial problem that Apple still hasn't resolved, as indie developer Kevin Archer recently discovered. Archer is responsible for 2Stable's Authenticator App, a feature-rich app that stores and generates secure two-factor authentication tokens...

Popular Stories

ios 16 lock screen feature

What to Expect From Apple Through July: iOS 16 Public Beta, New MacBook Air, Back to School Promotion, and More

Monday June 20, 2022 4:39 pm PDT by
While the summer months following WWDC are often a relatively quiet time of the year for Apple, there are still some notable items on the agenda through July. Below, we've rounded up six things to expect from Apple over the next six weeks or so. Public Betas of iOS 16 and More As part of WWDC 2022, Apple announced that public betas of iOS 16, iPadOS 16, macOS Ventura, watchOS 9, tvOS 16,...
Shazam Music Recognition Control Center

iPhone's Built-In Music Recognition Feature Syncs With Shazam App on iOS 16

Tuesday June 21, 2022 7:37 am PDT by
Since the release of iOS 14.2 in 2020, the iPhone has included a built-in Music Recognition feature in Control Center powered by Shazam. And with iOS 16, and also the iOS 15.6 beta, the feature has received a small but useful upgrade. As noted by Twitter user @someone_andrew, songs identified with Music Recognition in Control Center finally sync with the Shazam app. It also remains...
home app ios 16

Apple Confirms iPad Will No Longer Be Supported as a Home Hub in iOS 16

Wednesday June 22, 2022 12:38 pm PDT by
The iPad will no longer be able to be used as a home hub following the launch of iOS 16, iPadOS 16, macOS Ventura, and the HomePod 16 software this fall, Apple confirmed today. As discovered in iOS 16 code by MacRumors contributor Steve Moser, Apple says that the iPad will no longer be supported as a home hub. This information will be displayed in the Home app after updating to iOS 16.A home ...
customize wallpaper setting ios 16

iOS 16 Beta 2 Tidbits: New Wallpaper Colors, Backup Over LTE, SMS Filtering and More

Wednesday June 22, 2022 2:16 pm PDT by
Apple today seeded the second betas of iOS 16 and iPadOS 16 to developers for testing purposes, and the new betas introduce new features and refine some of the changes that Apple made with the first iOS 16 release. Subscribe to the MacRumors YouTube channel for more videos. Lock Screen Photo Wallpaper Customization When customizing a photo on the Lock Screen, there are two new DuoTone and...
apple ar headset concept 2

Apple CEO Tim Cook Hints at AR/VR Headset: 'Stay Tuned and You'll See What We Have to Offer'

Wednesday June 22, 2022 6:34 pm PDT by
CEO Tim Cook this week did an interview with China Daily, where he once again commented on on the future of augmented reality and hinted at Apple's work on an AR/VR headset. Render via designer Ian Zelbo Cook said that Apple is excited about the opportunities available with augmented reality, which is not too far off from prior comments that he's made, but he went on to say that people should ...
ios 16 lock screen feature2

Apple Seeds Second Betas of iOS 16 and iPadOS 16 to Developers

Wednesday June 22, 2022 10:07 am PDT by
Apple today seeded the second betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming two weeks after Apple unveiled the new software at WWDC and released the initial betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. Given...
apple back to school

Apple Said to Launch 2022 Back to School Promotion on Friday, Might Offer Gift Cards Instead of Free AirPods

Tuesday June 21, 2022 8:27 am PDT by
Apple plans to launch its annual Back to School promotion in the United States on Friday, coinciding with the launch of the new 13-inch MacBook Pro with the M2 chip, according to Bloomberg's Mark Gurman. In a tweet, Gurman said Apple may offer a gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. UPDATE: Apple has launched its 2022 Back to School...
12S HiRise3 LS15 HiRes

Twelve South Launches New 'HiRise 3' Charger for iPhone, Apple Watch, and AirPods

Tuesday June 21, 2022 6:03 am PDT by
Twelve South today announced the "HiRise 3" stand charger for iPhone, Apple Watch, and AirPods, priced at $99.99. The stand supports MagSafe-compatible charging and holds an iPhone 12 or later vertically, and also includes a charging puck for Apple Watch and a Qi charging mat on the base that supports AirPods or any Qi-compatible smartphone. The HiRise 3 is available in black and white color ...