Jony Ive's 'LoveFrom' Design Firm Launches Official Website

LoveFrom, the design firm co-founded in 2019 by Apple's former design chief Jony Ive and fellow designer Marc Newson, this week unveiled its official website, LoveFrom.com.

LoveFrom hero
The site reveals for the first time LoveFrom's visual identity, which was designed by Ive and other members of the "creative collective," including English art director Peter Saville, and Chris Wilson and Antonio Cavedoni, both former members of Apple's design team.

In typical Ive fashion, the site is highly minimalist in nature, containing no images, links, or contact details – just a brief text described in an accompanying press release as "a concise and finely crafted definition of the LoveFrom collective and its work."

LoveFrom

LoveFrom is a creative collective. We are designers, architects, musicians, filmmakers, writers, engineers, and artists. You may know us from our past work. We are obsessed with traditions of creating and making. Fanatically devoted to excellence. Insatiably curious. We collaborate with leaders and founders. We work on projects for joy. We develop our own ideas. Love & fury.

The wordmark and text are set in a new typeface called LoveFrom Serif, which is inspired by John Baskerville's letterforms and based on studies of his original punches and matrices. "Each character has been lovingly redrawn, refined and meticulously crafted over the past two years," according to the launch press release.

Upon arriving at the site, a text cursor blinks and the LoveFrom name appears to be typed out. The wordmark includes a lively comma, which Saville describes as "initiating a dialogue and shared conversation."

The site launch is the most public move yet by the collective, which has kept a low profile and only been mentioned in creative partnership announcements by clients such as Airbnb and Ferrari.

Ive left Apple to begin LoveFrom in June 2019. At the time, the tech giant said it would remain one of Ive's primary clients, but which Apple products he has helped to design since then, if any, is unknown. Apple said Ive was involved in the design of the colorful 24-inch iMac released in April, but it's not clear if that work occurred after Ive left the company.

It remains unclear how many employees work for LoveFrom, but Ive recruited at least four of his former Apple colleagues to work with him at the firm, including Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller.

Top Rated Comments

Serban55 Avatar
15 weeks ago
who cares?
Since Ive left, the apple products became even better
Score: 63 Votes (Like | Disagree)
contacos Avatar
15 weeks ago
looks like an ad for a funeral home.
Score: 39 Votes (Like | Disagree)
Bandaman Avatar
15 weeks ago
Wow that website is pretentious.
Score: 39 Votes (Like | Disagree)
Reason077 Avatar
15 weeks ago
Form over function? The font may be pretty and the giant text shows it off, but it makes it quite difficult to actually read the content due to excessive scrolling. Classic Jony!
Score: 34 Votes (Like | Disagree)
Will Co Avatar
15 weeks ago
“If you have a problem, if no one else can help, and if you can find them, maybe you can hire….”
Score: 27 Votes (Like | Disagree)
BrunaBlommor Avatar
15 weeks ago
they should also hire someone who knows how to use inter-punctuation.
Score: 22 Votes (Like | Disagree)

Related Stories

jony ive tim cook steve jobs theater

Ferrari Announces Multi-Year Partnership With Apple's Former Design Chief Jony Ive

Monday September 27, 2021 8:12 am PDT by
Ferrari and its parent company Exor today announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson. "The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined...
vanarama apple car concept

First Look at Apple-Style Car Design Could Come From Ferrari

Wednesday January 5, 2022 2:17 am PST by
The first look at how Apple could stylistically design its long-rumored car could come from Ferrari, thanks to a recent partnership between former Apple designers and the Italian sports car maker. Apple Car concept render by Vanarama Late last year, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former...
jony ive ipad pro

Apple's Former Design Chief Jony Ive to Speak at WIRED Event Next Week

Tuesday November 2, 2021 8:32 am PDT by
WIRED has announced that Apple's former design chief Jony Ive will sit down with Vogue's longtime editor-in-chief Anna Wintour to discuss his latest endeavors, the future of design as he sees it, and more at the virtual RE:WIRED event next week. Ive's conversation with Wintour will take place Tuesday, November 9 at 9:30 a.m. Pacific Time. Registration for the event is free and available...
jony ive wired

Jony Ive Discusses Steve Jobs, Continued Work With Apple, Wearables and More

Tuesday November 9, 2021 1:58 pm PST by
Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom. Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide...
steve jobs jony ive

Jony Ive Writes Touching Letter About Steve Jobs a Decade After His Passing

Monday October 4, 2021 8:42 am PDT by
Steve Jobs passed away 10 years ago tomorrow, and in commemoration, Apple's former design chief Jony Ive has penned a remembrance of his friend and colleague for WSJ. Magazine. In his first public comments about Jobs since delivering his eulogy in 2011, Ive reflected on his memories of Jobs across nearly 15 years of working together. "We had lunch together most days and spent our afternoons...
jony ive terra carta seal

Jony Ive's LoveFrom Designs Award for Companies With Sustainable Practices

Wednesday November 3, 2021 5:12 pm PDT by
Jony Ive's design firm LoveFrom has created a special award that's meant to be bestowed on companies that are leaders in creating sustainable markets, reports Wallpaper. The "Terra Carta Seal" designed by LoveFrom was made in partnership with the Sustainable Markets Initiative headed by the UK's Prince Charles. The Terra Carta is a charter that provides a roadmap for businesses to build a...
jony ive tim cook steve jobs theater

Apple Designing More Functional Products Since Jony Ive's Departure, Argues Bloomberg Reporter

Wednesday October 20, 2021 11:06 am PDT by
Apple's product design has improved since former design chief Jony Ive left the company in 2019, according to an opinion column by Bloomberg reporter Alex Webb. Webb believes that Apple has reemphasized function over form since Ive's departure. For example, while the design of the previous Siri Remote for the Apple TV made it easy to pick up the remote upside down by accident, a new Siri...
jony ive 2021 imac 2

Jony Ive Was Involved in the New M1 iMac Design, Despite Leaving Apple in 2019

Saturday May 29, 2021 9:53 am PDT by
Despite leaving the company in 2019, Apple's former chief design officer, Jony Ive, helped design the new 24-inch iMac, according to an excerpt from Wired's review of the new desktop computer. Jony Ive famously left Apple in 2019 to form his own independent design company, which would have Apple as one of its clients. During his tenure at Apple, Ive oversaw the development and design of...

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new iPhones (5G iPhone SE, iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end MacBook Pro,...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...