Apple Products Now Include 7-Day Complimentary AppleCare+ in Australia

Apple this month started including 7-day complimentary AppleCare+ coverage with new products purchased through its stores in Australia, including any new Mac, iPhone, iPad, Apple Watch, Apple TV, AirPods, HomePod mini, and more. The complimentary coverage is automatically included with the purchase of a qualifying new Apple product.

applecare complimentary
The addition was brought to our attention today by MacRumors reader Jack Jacobs, but based on recent updates to the AppleCare+ terms and conditions in Australia, it appears the change was implemented last week, on September 30.

The complimentary AppleCare+ period provides the same coverage as a paid AppleCare+ plan, including coverage for up to two incidents of accidental damage, according to the terms and conditions. After the complimentary coverage expires, customers may purchase AppleCare+ as a one-time purchase or on a monthly basis.

It's unclear why Apple implemented this change, but it could relate to strong warranty protections under Australian Consumer Law. The complimentary AppleCare+ coverage is not available in the United States or other countries that we checked.

Update: The change in policy is due to new requirements for add-on insurance like AppleCare+ in Australia. Under the new regulations, there is a mandatory four-day pause between the sale of a product and any add-on insurance for that product, so Apple is providing seven days of free AppleCare+ coverage to span that gap.

The regulations apply across a broad range of product categories and are intended to help protect customers against high-pressure sales and poor-value insurance products frequently offered at the time of product purchase.

Top Rated Comments

icanhazmac Avatar
19 months ago

Though it could have been for 30 days.

It's about as useful as a fart in your face.

7 days? Whoo hoo!

Consumer laws need to catch up in many parts of the world (including the US).

7 days only, why not a whole year of complimentary Apple Care
Wow, all these responses seem super 'entitled'. Consumers are protected by a warranty against manufacturer defects, we can argue that it should be more than a year (which I agree with) but that is a separate conversation.

Apple is obviously offering the 7 days because of the stupid 4 day moratorium on discussing the extended warranty but why should it be any longer? Why should Apple do anything for you if you drop your phone 2 seconds out of the box? I agree it sucks for the consumer but it certainly isn't Apple's fault you dropped it or their responsibility to repair it. That is why Apple offers AppleCare+ as an insurance policy for the consumer.

Is a car dealer expected to fix a car that you smash pulling out of the dealership?
If your brand new TV falls from its wall mount 2 seconds after you hang it is the manufacturer expected to repair it?

Edit: removed a quote from @tobefirst that I misread.
Score: 10 Votes (Like | Disagree)
tobefirst ⚽️ Avatar
19 months ago
That's pretty cool. Every year there's a thread from someone who dropped their phone the minute they took it out of the box. This will take a bit of the sting out of that.
Score: 5 Votes (Like | Disagree)
otech Avatar
19 months ago

I can’t believe we got this far without anyone mentioning the whole ACL/statutory warranties which go for two years anyway which make extended warranty type products (or insurance like products - the distinction often blurs due to commonality in feature sets) an even worse value proposition.
Exactly this.

After HP, Apple and another large tech companies were all pulled up on failing to comply with Australian statutory warranty law, underwhich products must be covered for the "period reasonably be expected to last after purchase".

This is determined by a number of factors, but in Apples case iPhones were usually sold on 2 year contracts at a very high price and thus the owner would expect the product, given its price and "quality" touted by Apple, to be covered from faults for that time.

This also extends across to laptops and other devices; HP were fined $3M and even made to place advertisements explaining that they now understand consumer law in Australia and that in fact advertising a "1 Year Warranty" on all products is illegal.

https://www.accc.gov.au/media-release/hp-to-pay-3-million-for-misleading-consumers-and-retailers

A cheap $300 plastic laptop, sure, you wouldn't expect massive durability there unless advertised as such.

$5000 MacBook Pro? You bet a consumer expects that to last a couple of years - and the ACL protects the consumer being told to pay for repairs by the manufacturer if product fails before a reasonable time. That being at least 2 years on Apple gear, but that is not a limit and in fact is illegal to advertise as such.

With these protections in place, AppleCare+ actually really just offers protections Australian consumers inherit already from the consumer protection laws. Thus, its a bit of a scam to tell customers to buy it to gain those protections under insurance as well.

The only good thing about AppleCare+ is accidental breakage (which would be cheaper to repair by third parties if Apple didn't void warranty anyway) and customer support - which you can get in a Genius Bar anyway.
Score: 4 Votes (Like | Disagree)
beanbaguk Avatar
19 months ago
It's about as useful as a fart in your face.

7 days? Whoo hoo!

Consumer laws need to catch up in many parts of the world (including the US).
Score: 4 Votes (Like | Disagree)
beanbaguk Avatar
19 months ago

Wow, all these responses seem super 'entitled'. Consumers are protected by a warranty against manufacturer defects, we can argue that it should be more than a year (which I agree with) but that is a separate conversation.

Apple is obviously offering the 7 days because of the stupid 4 day moratorium on discussing the extended warranty but why should it be any longer? Why should Apple do anything for you if you drop your phone 2 seconds out of the box? I agree it sucks for the consumer but it certainly isn't Apple's fault you dropped it or their responsibility to repair it. That is why Apple offers AppleCare+ as an insurance policy for the consumer.

Is a car dealer expected to fix a car that you smash pulling out of the dealership?
If your brand new TV falls from its wall mount 2 seconds after you hang it is the manufacturer expected to repair it?
There is nothing self-entitled about it. In fact, it is very obtuse to believe that.

If it weren't for consumer laws, companies like Apple would constantly put two fingers up at you and deny you any right to repair.

Citing your examples, they are all a bit naive. In all cases, you have demonstrated examples of consumer negligence and this isn't what consumer protection is about.

But, having said all that. In the instance of the car; This is why you have insurance. On new cars, you must also have fully comprehensive insurance. With regards to the television, this is clear negligence on the part of the consumer, however, in most cases, insurance will once again cover this level of damage, or part of it.
Score: 4 Votes (Like | Disagree)
jace88 Avatar
19 months ago

ACCC would have enforced that upon . Australia is the nanny country when it comes to regulation. I'm sure we (consumers) pay for it as Apple will factor this bureaucracy into the sale price - thanks Canberra!
Yes it'll ultimately be borne by the customer (although some might say it's just out of Apple's healthy margins which can wear these consumer protection costs) but in all honesty, after living abroad in other countries with varying degrees of consumer protection, I really do appreciate the proactivity and effectiveness of the ACCC and consumer law protections. Goods not being of merchantable quality or fit for purpose sounds like an obvious case for a refund, but you compare it to other NFP consumer protection organisations in other countries, and they're proud to even get a 50% refund in store credit for similar matters.
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...