Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.
Apple Store aficionado Michael Steeberteamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple Store.
Apple The Mall at Bay Plaza may look similar to most other Apple retail locations, but it has a unique feature - a dedicated Pickup Zone. The Pickup Zone is a permanent installation within the store, featuring a dedicated table where customers can get their new devices from employees and more interestingly, a wall of built-in drawers where all the pickup orders are housed.
In most Apple retail locations, employees must go to the back to retrieve orders that have been placed for in-store pickup, but that won't be the case with Apple The Mall at Bay Plaza, and it is the first store with this setup rather than a Forum area.
Along with the Pickup Zone, the store also features an area with round tables for training, and a series of Forum displays. There are leather seats along the walls for those waiting for Genius Bar appointments, and the front of the store is outfitted with sliding glass doors.
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these...
Friday November 21, 2025 2:26 am PST by Tim Hardwick
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup.
According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...
I used to love Apple stores 10+ years ago. I find them busy and stressful now. The whole Genius Bar experience used to be fun. Now it feels like waiting at the dentist. A dentist where you can't find the receptionist. The only time I ever go "into" one is if I'm early for a train at Grand Central station. That one feels kind of like it's outside. If there's a product I've not seen in person, I'll have a very quick look there then rush out.
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
See, I thought “dedicated pickup zone” is a place to meet ladies.
If there are some ladies there you could try a few of your best pickup lines on them. Who knows, you may get lucky. Worst that could happen is you get hauled off for sexual harassment.
