Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.
Apple Store aficionado Michael Steeberteamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest Apple Store.
Apple The Mall at Bay Plaza may look similar to most other Apple retail locations, but it has a unique feature - a dedicated Pickup Zone. The Pickup Zone is a permanent installation within the store, featuring a dedicated table where customers can get their new devices from employees and more interestingly, a wall of built-in drawers where all the pickup orders are housed.
In most Apple retail locations, employees must go to the back to retrieve orders that have been placed for in-store pickup, but that won't be the case with Apple The Mall at Bay Plaza, and it is the first store with this setup rather than a Forum area.
Along with the Pickup Zone, the store also features an area with round tables for training, and a series of Forum displays. There are leather seats along the walls for those waiting for Genius Bar appointments, and the front of the store is outfitted with sliding glass doors.
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
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Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
MacRumors has also seen evidence of iOS 26.0.1 in its visitor logs in recent days.
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Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
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Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
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AirPo...
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The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Friday September 26, 2025 6:57 am PDT by Joe Rossignol
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
I used to love Apple stores 10+ years ago. I find them busy and stressful now. The whole Genius Bar experience used to be fun. Now it feels like waiting at the dentist. A dentist where you can't find the receptionist. The only time I ever go "into" one is if I'm early for a train at Grand Central station. That one feels kind of like it's outside. If there's a product I've not seen in person, I'll have a very quick look there then rush out.
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
"Picking up your order from our patented built-in, instant-on, soft-close drawers makes buying the latest Apple device even more rewarding. They're the best drawers Apple has ever made - we think you're gonna love them."
See, I thought “dedicated pickup zone” is a place to meet ladies.
If there are some ladies there you could try a few of your best pickup lines on them. Who knows, you may get lucky. Worst that could happen is you get hauled off for sexual harassment.
