Apple Launches New Mini YouTube Documentary Series 'The Spark'

Apple today launched a new documentary mini series on YouTube called "The Spark," which the company says is designed to explore the "the origin stories of some of culture's biggest songs and the creative journeys behind them."


The first seven-minute video focuses on "Under the Sun," a new song from singer-songwriter Cuco. Cuco explains his songwriting process and how he came up with the idea for "Under the Sun," a piece that took him more than a year to write.

Apple has been experimenting with short music-focused content on YouTube, and has also debuted a "Play, Pause, Delete" mini game show that asks artists to make tough decisions on "music, culture, and everything in between."

Top Rated Comments

ComRadMac Avatar
3 weeks ago
I don't know who Cuco is, but it's pretty impressive that his new song is already one of culture's biggest.
Score: 3 Votes (Like | Disagree)
lazyrighteye Avatar
3 weeks ago
This is the type of creator-focused, behind the scene’s content of which I’d like to see much more from Apple moving forward. Show the process. Return to your roots. Lean into the creatives, the doers, the makers. They are what put you on the map and they can still serve as a powerful, inspiring, tangible and marketable differentiator. Especially as we navigate a global pandemic, I feel content creation is about to explode with a quantity and quality unlike any we’ve seen. Apple stands to play a major role in that explosion, whether or not they choose to market/position themselves in that light.
Score: 1 Votes (Like | Disagree)
Cmd-Z Avatar
3 weeks ago
Had never heard of him, very cool sound ?
Score: 1 Votes (Like | Disagree)

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