Kuo: Apple Watch Series 7 to Ship Later This Month After Production Issues Fixed

Apple has resolved its Apple Watch Series 7 production issues and will start mass producing the new model in mid to late September, with a launch later the same month still on schedule, according to a new investor note by analyst Ming-Chi Kuo seen by MacRumors.

Apple Watch 7 Unreleased Feature Flat red

The production issue of the Apple Watch 7 is mainly related to the panel side. However, it has been resolved, and mass production of panel modules will begin in mid-September.

The Apple Watch Series 7 will feature a new design with a flat-edged look that's similar to the flat edges used for the iPhone 12 and iPad Pro. According to Kuo, the new Apple Watch had to go through more production processes than previous models because of this "dramatic" change in the design.

Specifically, the new more durable display panel uses a contact design instead of the old cable design, and also requires a low injection pressure overmolding (LIPO) process for the first time. Apple is also using a new OLED production line that can improve efficiency and reduce panel costs, but that required new suppliers like LG Display, Young Poong, and Jabil to come on board, which in itself could have contributed to the delays.

Due to the adoption of many new panel-related production processes for the first time, the Apple Watch 7 panel module encountered reliability issues during the risk-ramp phase before Jabil started mass production, mainly including blinking panel and touch insensitivity. This complicated production issue may be related to LGD, Jabil, or Young Poong.

The good news is Apple has solved the panel module reliability issues by going through different designs of experiments (DOE) to find the best production configuration and adjusting the qualification standards on the panel and assembly sides.

"We expect Jabil to start mass production of Apple Watch 7 panel modules in mid-September," said Kuo in the note. Based on this new schedule, the analyst says the end product will start mass shipments in late September.

Both Nikkei Asia and Bloomberg previously reported that production issues due to the more complicated design meant the launch of the Apple Watch Series 7 was likely to be delayed. Separately, Bloomberg journalist Mark Gurman recently reported that the device could be available in limited quantities at launch. Gurman reiterated has this in a tweet following Kuo's latest investor note.


In his note, Kuo also mentions his optimism for 2022 Apple Watch shipments, due to the Series 8 offering "new health management features (e.g., temperature measurement, etc.)" – a reference to the recently reported thermometer function that Apple is said to be considering adding to the device as soon as next year.

Apple plans to unveil the redesigned watch alongside its new iPhone 13 lineup at next week's digital-only event on Tuesday, September 14. We have a full rundown on everything that we expect to see from the Apple Watch Series 7 in our dedicated guide.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
36 months ago

I call BS on this whole rumour
To be honest with you... Kuo is very reliable.

https://appleinsider.com/inside/ming-chi-kuo
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
36 months ago
Apple is staying on top of it. I knew Apple will pull it off.

So to be exact we should be able to have the Apple Watch in our hands on either September 25th with an iPhone launch or October 1st? Both dates are falling on a Friday.
Score: 6 Votes (Like | Disagree)
btrach144 Avatar
36 months ago
Hopefully we can all order and get in line.
Score: 4 Votes (Like | Disagree)
whcchief Avatar
36 months ago

So basically two manufactured articles over nothing. Did Apple really have production issues? We will never know.
Is this Mac Rumours or Mac Facts? Get real.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
36 months ago
Now Mr. Gurman is chiming in..

[MEDIA=twitter]1436226530598817815[/MEDIA]
Score: 4 Votes (Like | Disagree)
MrGimper Avatar
36 months ago

To be honest with you... Kuo is very reliable.

https://appleinsider.com/inside/ming-chi-kuo
Only because he scatter-guns his predictions .... one day he predicts the iphone 13 may have a 120hz display, and the next it may not. The new M macbooks may have mini-LED, and maybe they won't. They may have lots of legacy ports, and maybe they won't.
Score: 3 Votes (Like | Disagree)