Apple Products Could See 'Noticeable' Price Rises Amid Increased Chip Costs - MacRumors
Skip to Content

Apple Products Could See 'Noticeable' Price Rises Amid Increased Chip Costs

Apple will need to pay more for the chips in its devices and may pass rising costs on to its customers, according to sources speaking to Nikkei Asia.

tsmc semiconductor chip inspection 678x452
TSMC, Apple's main chip supplier, is in the process of increasing its prices following wider inflation in the industry caused by the global chip supply shortage. The company's planned price rises are said to be the most substantial chip price hikes in a decade.

TSMC's chips were already around 20 percent more expensive than those from its direct rivals, but smaller foundries have ramped up their own prices due to higher material and logistics costs, and TSMC has committed to $100 billion in new investment over the next three years, motivating the company to increase its prices to maintain its premium and pass these added costs on to clients.

TSMC is reportedly also keen to stop its clients from ordering more chips than needed in the hope of securing production line space and additional support from contract chipmakers, which has made it difficult for the company to understand real demand. Clients will need to negotiate specific terms for manufacturing before the price rises officially take effect from October 1.

The company is still working through existing orders, meaning that the impact of the price rises will be felt much more acutely next year when production capacity has expanded and existing orders have been completed. Sources speaking to Nikkei said that chip developers such as Qualcomm will pass TSMC's price increases onto device makers such as Apple. TSMC also supplies Apple directly with the likes of the A14 and M1 chips.

The effect on retail prices for devices such as smartphones and computers is expected to be "noticeable." It is speculated that consumer electronics brands will increase the retail prices of their high-end models next year to offset the impact on mid-range and entry-level devices.

Chip prices are expected to remain high while clients push for smaller fabrication and more advanced chip production processes. Other sources said that the market should correct once demand falls since chipmakers will need to lower prices "to lure more clients and maintain utilization rates."

Late last month, DigiTimes reported that these price rises could hit sooner than expected, with the iPhone 13 lineup being more expensive due to increased chip costs. Even so, it appears that the effect of increased chip prices will not fully impact Apple until next year.

Tags: Nikkei, TSMC

Popular Stories

Apple Event Logo

Apple to Release These 15 New Products Later This Year

Friday June 12, 2026 7:45 am PDT by
Apple's annual WWDC developers conference is drawing to a close, but there is still a lot to look forward to in the second half of the year. Apple is expected to release at least 15 more products later this year. Now that the more intelligent and personal version of Siri has finally arrived in beta, a full two years after Apple first previewed it at WWDC 2024, we should begin to see some new ...
Apple Logo Top Half

Have One of These 16 Apple Devices? Software Support Ends This Fall

Saturday June 13, 2026 8:00 am PDT by
Apple will end software support for 16 devices this fall across four product lines, with the Apple Watch seeing the most sweeping cull in the product's history. The full extent of this year's software drops became clear with the announcements of macOS 27 Golden Gate, iPadOS 27, tvOS 27, and watchOS 27 at WWDC this week. The one bright spot is that iOS 27 features identical device support to...
iOS 27 Adds Landscape Mode to Many Apple Apps Ahead of iPhone Ultra Feature

iOS 27 Adds Landscape Mode to More Apple Apps Ahead of 'iPhone Ultra'

Friday June 12, 2026 6:55 am PDT by
iOS 27 enables landscape mode in more of Apple's built-in iPhone apps, including Apple Music, Podcasts, Fitness, Health, Reminders, Home, Shortcuts, Apple Watch, Find My, Weather, Voice Memos, Apple TV Remote, and others. In the Apple Music and Podcasts apps, landscape support is limited to the audio player for now. Many of the apps feature a left-aligned sidebar in landscape mode. In the ...

Top Rated Comments

NARadyk Avatar
62 months ago
As if they don't already earn enough profit?
Score: 101 Votes (Like | Disagree)
iZac Avatar
62 months ago
Didn't this already happen last year with the $100 price hike on the 6.1" along with the removal of the earphones and charging brick?
Score: 51 Votes (Like | Disagree)
jz0309 Avatar
62 months ago

Another reason to Stick with Intel on Mac

Plus you get to run the NEW and AWESOME WINDOWS 11

Only 3.8GB in size compared to 12.5GB for macOS Monterey.
Just go buy a PC and be happy
Score: 45 Votes (Like | Disagree)
62 months ago
Apple either absorbs the costs this year, or a lot of people will not be buying their kit during this years upgrade cycle

I’d like a new iPhone this year, but could easily wait a year if they jack up the prices
Score: 42 Votes (Like | Disagree)
62 months ago
Sounds like nothing more than a convenient cover to raise prices & enrich themselves even more
Score: 35 Votes (Like | Disagree)
62 months ago
Hey Siri, define “noticeable.”
Score: 32 Votes (Like | Disagree)