Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App

Apple today announced that it has acquired classical music streaming service Primephonic, and will be folding it into Apple Music.

apple music
Primephonic offers an "outstanding listening experience" with search and browse functionality optimized for classical audio, plus handpicked recommendations and "contextual details on repertoire and recordings."

"We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world."

Apple says that with the Primephonic purchase, ‌Apple Music‌ subscribers will be provided with an improved classical music experience. This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more.

Primephonic will be taken offline on September 7, and is no longer available for new subscribers. Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

Current Primephonic subscribers will receive six months of ‌Apple Music‌ access for free with access to hundreds of thousands of classical albums that support Lossless and Spatial Audio.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...

Top Rated Comments

szw-mapple fan Avatar
55 months ago
I’m happy about the improvement to the classical search and browsing but I don’t really want a separate app just for classical.
Score: 54 Votes (Like | Disagree)
Krizoitz Avatar
55 months ago

Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

What’s the point of that, I wonder? Will they have a different database from the main Apple Music? If so, why? ??‍♂️
Listening to classical music is a very different experience than listening to modern music. Not in that one is better than the other, but the way the music is made is different. A Jay-Z song is a Jay-Z song, absent maybe a few covers, the artist and the song are tightly coupled. With classical music (which actually covers about 7 periods going back 1500 years until the present) the same composition can be performed by a wide variety of orchestras, ensembles, etc. I might prefer Tchaikovsky’s 1812 Overture as performed by the London Phillharmonic in 1995, where as you might prefer the same but the 2007 performance, or the New York Philharmonic instead. Some of the criteria for searching and sorting doesn’t map as well to the ones used more mainstream music.
Or you might have a favorite violinist and you want to find performances that include them. An app tailored to classical music can include that type of information that is unlikely to be used/needed for mainstream music.
Classical pieces also tend to be much longer and while they can be broken up into smaller parts, such as different movements, the listening style is going to be less shuffle or playlist based, listening to the entire performance is more common.

So while the regular Apple Music app can, of course, include Classical Music, a dedicated separate app can provide a better experience for people who are more into it. Similar to how you might want a separate audio book app, even though you could technically listen to audio books in the Apple Music app too.
Score: 49 Votes (Like | Disagree)
xraydoc Avatar
55 months ago
I'm pleased about this.
Score: 18 Votes (Like | Disagree)
TheDailyApple Avatar
55 months ago
Sweet! Classical music has lagged behind in playlist, search, and suggestion quality with most major streaming services. Upping the support for classical music listeners (like me) is greatly appreciated.
Score: 17 Votes (Like | Disagree)
dantracht Avatar
55 months ago
Very cool.
Score: 16 Votes (Like | Disagree)
ThunderSkunk Avatar
55 months ago
I appreciate the adding of services catered to adults.
Score: 12 Votes (Like | Disagree)