Apple is preparing to open its first retail store in the Chinese province of Hunan, according to a new official webpage on the company's website, as well as images shared on Twitter.
The official webpage offers no date for when the store will launch; however, its opening could be relatively close given the store is plastered with marketing material in anticipation. Apple is advertising the store with the following tagline [translated]:
The first law to open your mind is that there is no law. In Changsha, it is a great truth not to set limits for Reiki. Apple Changsha welcomes all kinds of whimsical ideas to let go of their hands and feet and break out of their own world.
On its website, Apple offers wallpapers for the iPhone, iPad, and Mac to celebrate the store's opening. The new store will be the first retail store for the Hunan province.
Wednesday July 15, 2026 12:33 pm PDT by Joe Rossignol
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For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') 🤷♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') 🤷♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
I've lived in China for the past 10 years, I can totally confirm this.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
