Spotify Competes With Apple by Expanding Podcast Subscriptions Program
In late April, Spotify began testing a Podcast Subscriptions program as a way for creators to offer paid subscriber-only content to listeners, and today the streaming music service announced this monetization option is now available to all U.S. creators. Spotify said creators can mark episodes as subscriber-only and publish them to Spotify and other platforms through its podcast creation platform Anchor.
Spotify also announced that it plans to expand the Podcast Subscriptions program internationally starting September 15 of this year.
Spotify said its model is built to maximize revenue for creators, who will receive 100% of subscription revenue minus payment processing fees until 2023, when the company plans to implement a 5% fee on subscription revenue.
Two changes are being made to the program to benefit creators: additional pricing tiers for subscription fees and the option to download a list of email addresses for subscribers so creators can further engage with their audiences.
Apple rolled out its own Podcasts Subscriptions feature worldwide in June, with the company receiving 30% of a subscriber's revenue in the first year and 15% if they remain subscribed for longer than one year. Creators are also required to enroll in the Apple Podcasters Program for $19.99 per year in order to offer subscriptions.
Benefits of Apple Podcasts Subscriptions for creators include the ability to offer subscriptions for individual shows or for groups of shows through a "channels" feature, the choice to offer fully paid subscriptions or freemium subscriptions with a mix of free and paid episodes, and availability in over 170 countries and regions today. Apple Podcasts Subscriptions also has options for soliciting subscriber email addresses.
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As was rumored last week, Spotify today announced a new paid subscription platform for podcasts. The service will begin rolling out in the United States today and then expand internationally in the coming months (via Variety). The announcement comes exactly one week after Apple announced its own Apple Podcasts subscription platform at the "Spring Loaded" event.
The new Spotify feature...
Apple today informed podcast creators that use the Apple Podcasts platform that the rollout of Podcasts Subscriptions and channels will be delayed until June to make sure that the "best experience" is being provided to creators and listeners.
We're writing to provide an update on the availability of Apple Podcasts Subscriptions and channels. We've been delighted by the response to last month's ...
Apple this week announced a new subscription feature coming to the Podcasts app in May that will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month.
Publishers will be able to set their own pricing, but Apple will reportedly take a 30% of subscription revenue that creators generate in their first year on the...
Apple today announced a new podcasts subscription feature that's coming to the Podcasts app. Podcast subscriptions will let podcast publishers sell subscriptions to an individual show or a group of shows, with pricing starting at 49 cents per month.
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Update: Apple has now announced that Apple Podcast Subscriptions for shows and channels is rolling out worldwide, showcasing a large number of new shows, groups of podcasts, and channels.
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Apple today announced Apple Podcasts Subscriptions, allowing users to unlock additional podcast benefits such as ad-free listening, access to additional content, and early or exclusive access to new series. Apple says that users will be able to enjoy a range of premium subscriptions from NPR, the Los Angeles Times, Sony Music Entertainment, and more. Listeners will also be able to access...
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Top Rated Comments
Employee: By adding a free lossless tier for consumers?
Spotify: Hell no, let's let Podcasters charge for podcasts!
Prior to Spotify joining the podcast game you could (for the most part) download any podcast app that was your preference and listen to just about any podcast. Now, as is the same with streaming video (i.e. netflix, amazon, hbo, etc.), I need to have Spotify downloaded to listen to Joe Rogan. I need Amazon downloaded to get early access to Wondery or Smartless.
It's incredibly frustrating, but it is what it is.
There's enough for you if you go your own way there and are free to avoid tips from the Android community.