Twitter Cancels 'Fleets' Just Months After Launch

Twitter in November debuted a new ephemeral tweet option called "Fleets," with the feature designed to compete with Instagram Stories, Facebook Stories, Snapchat, and more.

twitter fleet example
Fleets apparently did not catch on, because Twitter today announced that Fleets are being discontinued as of August 3, which is less than a year after the feature launched.

Twitter says that it had hoped Fleets would help people "feel more comfortable joining the conversation on Twitter," but there hasn't been an increase of people joining Twitter with Fleets as Twitter expected.

We're evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won't work out. We'll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we're not evolving our approach and winding down features every once in a while - we're not taking big enough chances. We'll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.

Going forward, Twitter says that it will use what it learned from Fleets to focus on creating other ways for people to "join the conversation" and will find new ways to address "what holds people back from participating on Twitter."

Twitter also plans to test updates to the Tweet composer and camera that will incorporate Fleets features like text formatting, full screen camera for photo taking, and GIF stickers.

Tag: Twitter

Top Rated Comments

HiVolt Avatar
11 months ago

I did at first, but it has exploded in the past four years.
Gee, I wonder who helped?
Score: 16 Votes (Like | Disagree)
CarlJ Avatar
11 months ago

My advice: Stop using every social network. They're bad for you and they're worse for society. Text someone if you want to get in touch.
You realize that this forum we're on is a form of social network, right?
Score: 15 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
11 months ago
Fleets... Instagram stories... Facebook stories... Snapchat stories... All the same garbage.
Score: 13 Votes (Like | Disagree)
AngerDanger Avatar
11 months ago
Twitter Cancels 'Fleets' Just Months After Launch
That seems oddly appropriate.
Score: 13 Votes (Like | Disagree)
macduke Avatar
11 months ago
My advice: Stop using every social network. They're bad for you and they're worse for society. Text someone if you want to get in touch.
Score: 10 Votes (Like | Disagree)
Canyda Avatar
11 months ago

You can thank me and my 7 followers. Or are you thinking of someone else? ?
No one Trumps that. :D
Score: 9 Votes (Like | Disagree)

Related Stories

iphone apps lancscape mode

Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It

Monday February 28, 2022 1:45 am PST by
The head of Instagram has commented on Twitter about the lack of an iPad app for Instagram, saying that while the social media platform is asked about an iPad app a lot, there is still not enough demand to warrant one. In a Twitter exchange with YouTuber Marques Brownlee, Adam Mosseri, who runs Instagram, said his company gets asked about an iPad app a lot, but it's "still just not a big...
Twitter Feature

Twitter Investigating Bug Causing Unexpected Logouts on iOS 15

Wednesday November 24, 2021 9:28 am PST by
Twitter Support has acknowledged a bug causing unexpected account logouts on iOS 15, promising that its teams are working on a fix and that it'll keep users updated on when it's resolved. Posts on Twitter over the last several hours have shown users experiencing the bug, with some sharing frustrations that the app is requiring them to log back into Twitter upon every app launch. While some...
twitter sharing dms multiple convos

Twitter Announces Tweaks to Direct Message Sharing and Navigation

Friday August 20, 2021 1:38 am PDT by
Twitter says it is rolling out a number of changes to the way direct messages work, including the ability to send a direct message to several people in different conversations. Going forward, Twitter says users will be able to share the same tweet in up to 20 separate direct message conversations, which should ensure "no more (awkward) accidental group chats when you DM a tweet to multiple...
twitter downvote

Twitter Expands Downvote Button Test Worldwide

Friday February 4, 2022 4:01 am PST by
Twitter is globally expanding its testing of a new "dislike" or thumbs down button for tweets, which is designed to let people downvote replies on the social media platform. The company announced the global expansion of the test on Thursday, saying it had "learned a lot" about the downvoting option in its initial limited testing: We learned a lot about the types of replies you don't find...
Twitter Feature

Twitter for iOS Beta Lays Groundwork for Bitcoin Tips

Tuesday August 31, 2021 1:07 pm PDT by
Twitter's latest beta update introduces support for providing content creators with Bitcoin tips using the "Tip Jar" feature that Twitter introduced earlier this year. Bitcoin isn't yet available to select as a tip option for beta users, but code in the beta suggests that Twitter is in the process of rolling it out. When the Tip Jar was first introduced, Twitter allowed users to add...
Twitter Feature

Twitter's 'Blue' Subscription Service May Cost $2.99, Will Offer Undo Tweet Option

Saturday May 15, 2021 11:08 am PDT by
Twitter has been working on some kind of subscription service since last summer, and Jane Manchun Wong, who often digs into new features coming in apps, has shared details on just what Twitter is exploring. Twitter's subscription service could be called Twitter Blue, and at the current time, it's priced at $2.99 per month. There will be a "Collections" section that allows users to save and...
twitter edge to edge layout

Twitter Testing New Edge-to-Edge Timeline Layout for Photos, Surveys Users on Ability to Edit Tweets

Friday July 16, 2021 2:05 am PDT by
Twitter is testing a new timeline layout in which photos are stretched to the edge of the display with no horizontal margins, mimicking the design layout of popular photo and video sharing apps, such as Instagram. The new layout was shared by Jane Manchun Wong on Twitter, who often uncovers what features and changes Twitter is working on behind the scenes. The change is still in testing, but ...
twitter tweetdeck redesign

Twitter Rolling Out New Version of TweetDeck Starting Today

Tuesday July 20, 2021 10:16 am PDT by
Twitter today announced that it has started rolling out a redesigned version of its TweetDeck Twitter client, which it has been working on since earlier this year. The new version of TweetDeck is rolling out to a "limited number of accounts" of randomly selected people in the United States, Canada, and Australia. According to Twitter, the new design is meant to better align with the...

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...